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Press release :  
Cox and Kings to give away 100 free holidays to Korea
28th, August 2009

Quick Gun Murugun is most wanted, so is Korea.

Mumbai, August 28, 2009: Cox and Kings, one of the oldest and recognised holiday brands in the Travel and Tourism industry today, is giving away 100 Free holidays to Korea. This initiative is in association with Korea Sparkling.

With a campaign that features Quick Gun Murugun, the promotion is spread over two weeks starting August 28, 2009 and extending to September 10, 2009. There are 8 bumper and 18 bonanza holidays to Korea to be won in the first week, while the second week will see 7 bumper and 17 bonanza holidays given away. Winners will be announced daily.

All you have to do to win this FREE holiday is to watch our Korea Sparkling ads on TV; SMS 'CNK' to 57575 and answer one simple question on Korea. Give your , , where you saw the ad and tell us why you would like to go to Korea, all in not more than 140 characters. So to quote the Indian Cowboy, "Win 100 free holidays, I say ... What more can you ask?".

Speaking on this initiative, Karan Anand, head (relationships and supplier management), Cox and Kings India Ltd. said, "The Republic of Korea or South Korea is blessed with stunning natural beauty. Mountains cover 70% of Korea's land mass, making it one of the most mountainous regions in the world. The lifting and folding of

Korea’s granite and limestone base create a breathtaking landscape of scenic hills and valleys. Cox and Kings India Ltd. is delighted to introduce the ‘Land of the Morning Calm’ to travellers."

The Bumper Couple Holidays include return airfare, 4 star hotel accommodation with breakfast, city sightseeing of Seoul and return airport transfers, while the Bonanza Couple Holidays include 4 star hotel accommodation with breakfast and return airport transfers.

So hurry, watch our informercials on select channels and SMS `CNK’ on 57575 or for more details and terms and conditions of the quiz and holidays, visit


Cox and Kings (India) Ltd. is one of the oldest and recognised holiday brands in the Travel and Tourism industry today, that caters to the overall travel needs of the Indian and International traveller. The brand of Cox and Kings has evolved over a period of 250 years.

Our business can be broadly categorised as Leisure Travel, Corporate Travel, Forex and Visa Processing. We also provide value added services viz., customising travel plans for our NRI customers, travel arrangements for Trade Fairs, providing private air charter services, etc. Besides, we offer travel related foreign exchange & payment solutions. In fact, we are one of the first travel companies in India to be granted a license as an Authorized Dealer - Category II under the new licensing regime.

Cox and Kings has won several awards and recognition. It has been ranked #1 Top Brands in India and # 152 amongst Top 1000 Brands in the Asia Pacific region, based on a survey conducted by research agency, TNS and co-funded by Media magazine across the markets of 10 countries in the Asia Pacific, namely Australia, China, India, Japan, Hong Kong, Korea, Malaysia, Singapore, Taiwan and Thailand.

Recently, it has won "Best Domestic Tour Operator" and "Best Visual Advertising Campaign" awarded by Galileo Express Travel World Awards (2008). Mr. Ajay Ajit Peter Kerkar, Global CEO, Cox and Kings has been honoured with the WTM Global Award 2008 for his remarkable contribution to the travel and tourism industry by the World Travel Market (WTM). Cox and Kings has been ranked amongst the Top 15 Tour Operators by Conde Nast Traveller’s Readers Travel Awards 2008. It won the Best Self Drive Brochure by Tourism New Zealand Asia Awards (2008).

In the past, Cox and Kings has won the CNBC Travel Award for "Most Preferred Travel Operator" in 2007 & the Abacus-TAFI awards for the Best Outbound Tour Operator as well as the Best Domestic Tour operator in 2007. Cox and Kings has also won the Government of India’s National Tourism Award for Conferences, for seven years & the National Tourism Award for the Best Domestic Operator for three years.

Cox and Kings’ registered office is situated in Mumbai, India with 255 points of presence covering 164 locations through a mix of branch sales offices, franchised sales shops, General Sales Agents (GSAs) and Preferred Sales Agents (PSAs).

We have 14 branch sales offices located in Mumbai, New Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad, Jaipur, Kochi, Pune, Nagpur and Goa. Besides, Cox and Kings also operates through 56 franchised sales shops spread across India to have larger access to our customers. Further, we have an extensive network of 185 GSAs and PSAs covering all major towns and cities of India.

Cox and Kings has a global presence with its operations in 18 countries besides India through subsidiaries, branch offices and representative offices. We have subsidiaries in UK, Australia, New Zealand, Japan, US, UAE and Singapore and operates from Moscow (Russia), Maldives and Tahiti through our branch offices and Spain, Sweden, Germany, Italy, France, Taiwan, South America and South Africa through our representative offices. Further, we have presence in overseas markets through a network of GSAs and PSAs covering other countries enhancing our global presence.

Cox and Kings (India) Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an Initial Public Offering of its Equity Shares and has filed a Draft Red Herring Prospectus ("DRHP") with the Securities & Exchange Board of India ("SEBI"). The DRHP is available on the website of SEBI at and on websites of the Book Running Lead Managers at

This press release does not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any equity shares, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision. Investors should note that investment in equity shares involves a high degree of risk. For details relating to the same, see the section titled "Risk Factors" of the aforementioned Draft Red Herring Prospectus.

This press release may not be published or distributed in the United States of America and is not an offer or solicitation of an offer for sale of securities in the United States of America. These securities have not been and will not be registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States of America absent registration or an exemption from registration under such act. There will be no public offering of securities in the United States of America". For further details contact:

Thomas C Thottathil, Head - Corporate Communications;

Praneeta D’Souza, Manager - Corporate Communications;
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