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Press release :  
Explore Ireland on a self drive holiday with Cox and Kings
16th, June 2008

Mumbai: June 16, 2008: Cox and Kings India Ltd., one of the oldest and most reputed travel organisations in India presents a Self Drive holiday which enables you to explore Ireland at your own pace.

Ashutosh Mehere, Vice President Flexihol, Cox & Kings India Ltd., said, “Ireland, a land of exotic landscapes and breathtaking medieval castles, Mesolithic Stone Age monuments, mythical dragons and knightly slayers calls you to a holiday you will cherish for life. Cox and Kings offers you a fantastic way to explore Ireland – for Euro 625 per person, spend eight days/ seven nights driving through Dublin, Galway, Killarney and Limerick – a holiday at your own pace.” The Ireland King & Kingsmen package is inclusive of accommodation with breakfast and taxes, airport transportation by private vehicle, Heritage Island Tour Guide and Explorer Coupon, Automatic Nissan Micra car for the duration of the trip, third party insurance, collision damage waiver insurance, theft protection insurance, airport surcharge, unlimited mileage, 24 hour breakdown service and VAT.

For travellers that prefer escorted tours, Cox and Kings has an eight day/ seven night package, “Mystical Ireland” visiting Dublin, Belfast, Derry, Westport and Bunratty priced at Euro 999 per person. This package price includes accommodation with breakfast and taxes, airport transportation by private vehicle, sightseeing as per itinerary.

To find out more, call 1800221235, 18002090400, 09867565599; sms: IRELAND to 5757513 or log on to .

Cox & Kings has also introduced an EMI scheme for its customers to make the holiday more affordable.

Cox and Kings (India) Limited is proposing, subject to market conditions and other considerations, a public issue of its equity shares and has filed its Draft Red Herring Prospectus ("DRHP") with the Securities & Exchange Board of India ("SEBI"). The DRHP is available on the website of SEBI at and on websites of the BRLM at

This press release does not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any equity shares, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision. Any potential investor should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the DRHP filed with the SEBI including the section titled “Risk Factors”. The Equity Shares of the Company have not been and will not be registered under the U.S. Securities Act 1933, as amended or any state securities laws in the United States. This announcement has been prepared for publication in India and may not be released in the United States. This announcement does not constitute an offer of securities for sale in any jurisdiction, including the United States, and any securities described in this announcement may not be offered or sold in the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act.
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