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Press release :  
Paris now with a spice of Bollywood
24th, May 2008

Shah Rukh Khan’s wax statue at the Musée Grévin, Paris.

Paris came to a standstill as Shah Rukh Khan arrived at Musée Grévin in Paris to unveil his wax statute on a Monday morning. There was a buzz all around and fans arrived early to catch a glimpse of the actor. The drizzle did not dampen their spirits either.

Cox and Kings, represented by Karan Anand, Head – Business Development spoke about the special relationship between Musée Grévin and the company and the joint effort in bringing Shah Rukh Khan to Paris. With this Musée Grévin would attract French as well as Indian tourists from across the world. Cox and Kings is the exclusive partner of Musée Grévin.

The show started at 9 am when guests from the Paris tourism industry were treated to some light breakfast in the Hall of Columns that had the wax statue of Mahatma Gandhi and Mother Theresa. Guests were later escorted to the Theatre on the first floor where Shah Rukh Khan made a grand entry. He was overwhelmed by the warmth of his fans and was surprised to see a large number of them.

Shah Rukh Khan was accompanied by his wife, Karan Johar and Ritesh Deshmukh.

Cox and Kings (India) Limited is proposing, subject to market conditions and other considerations, a public issue of its equity shares and has filed its Draft Red Herring Prospectus ("DRHP") with the Securities & Exchange Board of India ("SEBI"). The DRHP is available on the website of SEBI at and on websites of the BRLM at

This press release does not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any equity shares, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision. Any potential investor should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the DRHP filed with the SEBI including the section titled “Risk Factors”. The Equity Shares of the Company have not been and will not be registered under the U.S. Securities Act 1933, as amended or any state securities laws in the United States. This announcement has been prepared for publication in India and may not be released in the United States. This announcement does not constitute an offer of securities for sale in any jurisdiction, including the United States, and any securities described in this announcement may not be offered or sold in the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act.
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