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Cox & Kings ties-up with Liverpool FC E.L.I.T.E.S
22nd, April 2014

To promote and sell combined educational and football programmes across India

Kolkata, 22th April 2014: Cox & Kings Ltd, the leading holidays and education travel group with operations in 26 countries across continents has entered into an agreement with LFC E.L.I.T.E.S (Education and Learning Initiative Training Entrepreneurs in Sport), which is the global education and training partnership between Liverpool Football Club and London School of Business & Finance (LSBF). With this, Cox and Kings will be eligible to promote and sell combined educational and football programmes across India.

LFC E.L.I.T.E.S School of English & Football is a residential programme designed to give aspiring students a chance to learn to play ‘the Liverpool Way’ whilst also improving their English language skills. Children and young people aged 11-17 can attend the campus in England for anything from one week to 8 weeks. Each full programme is for two weeks and costs approximately £ 1170 (approx INR 1.20 lakh) per week. The fees will include English Language Tuition, Professional Coaching from Liverpool Football Club Coaches, On-site accommodation, all meals each day, LFC certification and graduation, evening activities and weekend excursions, including an exclusive behind the scenes tour to LFC’s home ground Anfield, as well as Complimentary LFC E.L.I.T.E.S football kit.

According to Ravi Menon, Vice President, Cox & Kings Ltd, “The Football passion has struck India and is rapidly growing as people are increasingly following the game and ardently supporting their favourite teams. It is heartening to see that more and more youngsters want to play the game beyond just a hobby. With this partnership, we aim to give these young Indian footballers an opportunity to hone their talent and train with those who inspire them.”

Incidentally, Cox & Kings has also been awarded the exclusive rights to promote hospitality packages for FIFA World Cup 2014, which will take place in Brazil from 12th June to 13th July, 2014.

It is estimated that 287 million people in India watched the FIFA World Cup in 2010. The popularity of the English Premier League, which is broadcast on satellite channels, has also proliferated amongst Indian fans.

LFC E.L.I.T.E.S. Managing Director, Nicola Schaefer said, “Participants in the LFC E.L.I.T.E.S School of English & Football residential programme will enjoy an expertly designed combination of English language teaching from The Language Gallery and world-class football coaching from Liverpool Football Club in a safe, secure and fun environment. Students will improve their vocabulary which in turn will improve their communication on the field. They can also look forward to a tournament on the Friday of each week - an opportunity to put all of the skills they have learned into practice - and a behind the scenes trip to Anfield stadium with the LFC coaches.”


Cox & Kings Ltd. is the longest established travel company in the world since 1758. Headquartered in India, it is the leading holidays and education travel group with operations in 26 countries across continents. In India, Cox & Kings has 168 offices located across the country.

A premium brand in all travel related services, the business can be broadly categorised as Leisure Travel (Domestic & International), Corporate Travel, Education & Activity Travel, MICE, Trade Fairs, Visa Processing and foreign exchange.

Innovative packaging, pricing and marketing have been the hallmarks of its success over the years. Over the years the company has won many awards that stand testimony to its excellent service.

CKL is one of the founding members of the World Travel and Tourism Council (WTTC), and are members of premier industry associations namely the Travel Agents Federation of India (TAFI), the Travel Agents Association of India (TAAI), Indian Association of Tour Operators (IATO), European Tour Operators Association (ETOA), and the Pacific Asia Travel Association (PATA).

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Media Contact: Thomas C Thottathil (;
                         Praneeta D'Souza (

About LFC E.L.I.T.E.S

LFC E.L.I.T.E.S is the global education and training partnership between Liverpool Football Club and London School of Business & Finance, a unique joint venture provider forming part of the Global University Systems (GUS) Group. Combined in their excellence, achievements and innovation, LFC E.L.I.T.E.S delivers a range of dynamic programmes across the globe.

Liverpool Football Club (LFC) is one of Europe's most successful and iconic football clubs having won 18 First Division league titles, 5 UEFA Champions League titles, 7 FA Cups and 3 UEFA Cups. LFC have demonstrated consistent achievement and are synonymous with world class management and leadership strategies, both on and off the football pitch.

London School of Business & Finance (LSBF) offers industry-focused programmes designed to reflect global market trends. A dynamic international education institution under the Royal Patronage of His Royal Highness Prince Michael of Kent, LSBF attracts the most talented candidates from more than 150 countries worldwide, working together with its corporate partners to develop programmes structured with an international perspective in mind. From the UK campuses in the heart of London, Manchester and Birmingham to campuses in Toronto and Singapore, LSBF have expanded their values and expertise all over the world enabling it to truly become 'the world’s business school'. LSBF was awarded the 2013 Queen's Award for Enterprise, the UK's highest and most prestigious business accolade.

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