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Press release :  
Cox & Kings along with Gujarat Tourism promotes Gujarat amongst Maharashtrian travellers
16th, August 2012

Mumbai, 16th August 2012 - Cox & Kings Ltd. (CKL), the longest established travel company in the world since 1758 has embarked on a West India road show with the aim of increasing awareness amongst the Maharashtrian travellers on the culture, wildlife and heritage Gujarat has to offer. Promotions are underway through its franchisees and travel agents network.

Rich in every sense, Gujarat has much to offer the discerning tourist - beautiful beaches line the coastline, dinosaur fossil fields and ancient cave art contrast with stunning white Jain temples. The mouth-watering cuisine will satisfy any foodie, while the wildlife of the Rann of Kutch and Gir, the last bastion of the Asiatic lion will more than gratify nature lovers.

Speaking on the promotion, Yusuf Poonawala, Vice President - Bharat Dekho, Cox & Kings Limited said, “We are proud to promote a destination that is renowned for its mesmerising beauty, rich culture and heritage. Maharashtrians are known for their avid travelling and hence we want to tap this growing market to promote Gujarat’s famed tourist destinations.”

CKL is the official marketing agency for Gujarat tourism and the mandate is to promote and increase numbers to Gujarat from the various domestic source markets. Cox & Kings’ marketing strategy will focus on B2B and B2C promotion programmes in the both metro and satellite cities across India.

Pilgrimages, Wildlife, Beaches, Gujarat’s rich political & cultural heritage are the primary segments CKL will focus on currently and these will be made available through its network of offices, franchisees and other consumer touch points. CKL will also promote the destination through media campaigns and provide consumers the facility to book online on its website.

The nine holiday packages launched will showcase the essential segments. These include:
  • Gandhi’s Foot Steps 04 Days / 03 Nights package visiting Porbandar, Rajkot & Bhavnagar
  • Saurashtra Darshan 08 Days / 07 Nights visiting Jamnagar, Dwarka, Somnath, Rajkot & Ahmedabad
  • Wildlife of Gujarat with Beaches, 05 Days / 04 Nights visiting Sasan gir & Diu
  • Gujarat - Land of Heritage, 05 Days / 04 Nights visiting Porbandar, Rajkot, Bhavnagar & Ahmedabad
  • Gujarat Pilgrimage Tour, 05 Days / 04 Nights visiting Rajkot, Dwarka, Porbandar & Somnath
  • Divine Trail of Gujarat with Beaches, 07 Days / 06 Nights visiting Ahmedabad, Bhavnagar & Diu
  • Gujarat - Land of amazing Architecture, 05 Days / 04 Nights visiting Ahmedabad, Gondal, Rajkot & Bhuj
  • Jain Jatra, 09 Days / 08 Nights visiting Ahmedabad, Bhavnagar, Jamnagar, Bhuj, Junagadh & Palanpur
Thus covering the prominent locales of Gujarat, Cox & Kings will bring out the diversity of Gujarat that makes it a destination worth exploring.

Aao Padharo! Welcome to the land of Songs, Dances, Wildlife & Heritage.

About Cox & Kings Ltd: (BSE: 533144 | NSE: COX&KINGS)
Cox & Kings Ltd. is the longest established travel company in the world since 1758.  Headquartered in India, it is a premium brand in all travel related services.

Cox & Kings operates across 4 continents and 25 countries.  In India, Cox & Kings has 12 branch sales offices located across the country.

Cox & Kings is amongst the largest players with its range of specialist options. Innovative packaging, pricing and marketing have been the hallmarks of its success over the years.

In India, the company has a robust domestic business under the brand name Bharat Deko. Its Corporate Travel division services over 200 corporate clients, including major domestic and multinational companies. The company also specialises in Trade Fairs and is a leading MICE operator out of India.

Cox & Kings is amongst the major Foreign Exchange providers in the country, placing it in league with Authorized Dealers like Foreign Exchange Nominated Banks to cater to the requirements of a whole host of customers. It has recently been granted permission to operate Nostro Accounts.

The Outbound Tours are segregated into Duniya Dekho (escorted tours), FlexiHols (customised tours), Luxury Escapades (unique & luxurious travel) & NRI (catering to Indians across the world).

Cox & Kings Ltd acquired in 2011, Holidaybreak, an education and activity travel group that has more than 15 long-established and widely recognised brands. Holidaybreak provides educational and activity trips for school children; worldwide adventure holidays; short breaks in the UK and Europe & mobile-home and camping holidays on sites throughout Europe.

Over the years the company has won many awards that stand testimony to its excellent service.

For further media details, contact:
Thomas C Thottathil, AVP - Corporate Communications;
Praneeta D'Souza, Sr. Manager - Corporate Communications;
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