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Keki Mistry joins the Advisory Board of Cox & Kings Ltd

Mumbai, 19th November 2013: Mr Keki Mistry has joined the Advisory Board of Cox & Kings Ltd, the leading holidays and education travel group with operations in 26 countries across continents.

Mr. Mistry brings with him over three decades of work experience from various fields, especially the banking & financial services sector. He has been instrumental in the successful transformation of HDFC into India’s leading financial services conglomerate by facilitating the formation of companies including HDFC Bank Ltd, HDFC Asset Management Company Ltd, HDFC Standard Life Insurance Company and HDFC ERGO General Insurance.

Mr. Mistry, in his role on the Advisory Board of Cox & Kings, will offer strategic advice to the company’s Board.

Commenting on the development, Mr. Peter Kerkar, Director, Cox & Kings Ltd said, “We are delighted to bring Mr. Mistry on the advisory board. His expertise in financial markets would help us to scale our business to new heights. Under his guidance, we are hopeful to tap new opportunities and are confident to achieve our strategic goals, which will also help in enhancing shareholders value.”

The Board of Cox & Kings Ltd comprises Mr. ABM Good (Non Executive Chairman), Mr. Peter Kerkar (Non Executive Director), Ms. Urrshila Kerkar (Executive Director), Mr. Pesi Patel (Independent Director), Mr. S.C. Bhargava (Independent Director) and Mr. M Narayanan (Independent Director).

Mr Mistry is a chartered accountant from the Institute of Chartered Accountants of India (ICAI). He started his career in 1975 with AF Ferguson & Co, a renowned chartered accountancy firm, followed by short stint with Hindustan UniLever Ltd and Indian Hotels Company Ltd. In 1981, he joined HDFC Ltd and was inducted on its board in 1993. Presently he is the Vice Chairman and CEO of HDFC.

ABOUT COX AND KINGS LTD: (BSE: 533144 | NSE: COX&KINGS)
Cox & Kings Ltd. is the longest established travel company in the world since 1758. Headquartered in India, it is a premium brand in all travel related services.

Cox & Kings operates across 4 continents and 25 countries. In India, Cox & Kings has 12 branch sales offices and 150 Franchisee located across the country.

Cox & Kings is amongst the largest players with its range of specialist options. Innovative packaging, pricing and marketing have been the hallmarks of its success over the years.

In India, the company has a robust domestic business under the brand name Bharat Deko. Its Corporate Travel division services over 200 corporate clients, including major domestic and multinational companies. The company also specialises in Trade Fairs and is a leading MICE operator out of India.

Cox & Kings is amongst the major Foreign Exchange providers in the country, placing it in league with Authorized Dealers like Foreign Exchange Nominated Banks to cater to the requirements of a whole host of customers. It has recently been granted permission to operate Nostro Accounts.

The Outbound Tours are segregated into Duniya Dekho (escorted tours), FlexiHols (customised tours), Luxury Escapades (unique & luxurious travel) & NRI (catering to Indians across the world).

Cox & Kings Ltd acquired in 2011, Holidaybreak, an education and activity travel group that has more than 15 long-established and widely recognised brands. Holidaybreak provides educational and activity trips for school children; worldwide adventure holidays; short breaks in the UK and Europe & mobile-home and camping holidays on sites throughout Europe.

Over the years the company has won many awards that stand testimony to its excellent service. Recently, the company has won the World Travel Awards 2013 in the category of Best Travel Agent and Best Tour Operator in India for 2013. It has also won the Best Outbound Tour Operator Award from Hospitality India Magazine for the year 2013. It also won the Best Company providing Foreign Exchange Award constituted by CNBC Awaaz in 2013.

Our camping division, Eurocamp recently won three awards at the annual British Travel Awards. Best Medium Holiday Company to Western Europe; Best Medium Holiday Company Family and Best Medium Company Camping and Mobile. These awards are based entirely on the results of customer voting.

For further media details, contact:
Thomas C Thottathil, AVP - Corporate Communications; thomasct@coxandkings.com
Praneeta D'Souza, Dy. General Manager - Corporate Communications; praneeta.dsouza@coxandkings.com