About Event

Cox & Kings Ltd. one of the leading holidays and education travel group has collaborated with the much celebrated, ZEE Jaipur Literature Festival 2017, as the venue partner of the Char Bagh. This fresh partnership is believed to celebrate the best of both, literature and travel at India's largest annual gathering in Jaipur.

Cox & Kings, as India's leading travel group believes that the diverse literary, art and cultural tradition of each destination is what unique travel experiences are made of. Culture, Literature and Travel all have one thing in common – the curiosity to know more, the curiosity for knowledge. This partnership places emphasis on the curiosity and passion one holds for both Books and Travel, a choice that is personal and unique to each.

Supporting one of the world's most prestigious literature festivals for the first time, Cox & Kings in partnership with ZEE Jaipur Literature Festival will celebrate the literary and travel aspirations of more than 3 lakh people attending the event. Through this partnership, Cox & Kings will engage with travel enthusiasts with a love for books to travel to Jaipur and offer their packages and services through various on-ground and social media campaigns. Similarly, the ZEE Jaipur Literature Festival which hosts world's best writers and authors will explore the travel's group-wide database of consumers who will be encouraged to attend the event through various communication platforms to increase the number of attendees.

Cox & Kings believes this collaboration will benefit both the partners in the coming years and make this event an even bigger success.