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Switzerland is undoubtedly the ultimate shoppers' delight! While Bahnhofstrasse in Zurich is home to numerous luxury brands, the Burkiplatz flea market, a hub of not less than 400 to 500 traders is where you'll find an array of rarities, antiques as well as other intriguing items. The Swiss chocolate, made with some of the best quality cocoa in the world is yet another signature product of this country!

Victorinox pocket tools, a popular Swiss item, incorporates more than a century of tradition and experience. When Karl Elsener created the "Original Swiss Army Knife" in 1897, he could never have imagined that this would become the symbol for quality, functionality and Swiss inventive talent all over the world. Bucherer, the Swiss market leader in jewellery and watches, offers a wide range of jewellery creations, luxury watch brand, and the most comprehensive selection of Rolex watches. A visit to the weekly market is a must for cheese lovers to see the stands of the farmers and cheese market stacked high with wheels of over 450 unique varieties of cheese.

  • Swiss Watches
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      Synonymous with luxury and innovation, it's easy to understand why Swiss Watches dominate the watch making industry across the globe. Switzerland started creating remarkable timepieces as early as the 16th century, setting a standard for expertly-crafted watches. At the end of World War I, the wristwatch was introduced, which further pushed Swiss at the forefront.

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      Today, these timepieces feature an excellent blend of traditional manufacturing and advanced technology, making them almost akin to owning a piece of art! Few of the exemplary brand names that are testimony to Swiss precision and pedigree include Rolex, Tissot, Jaeger LeCoultre, Swiss Army, and Accutron. You're sure to be hardpressed to find another country with the reputation that Switzerland has for watch making.

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  • Swiss Knife
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      The versatile Swiss pocket knife is one of the most iconic souvenirs to take back home from Switzerland. Trademarked with a red handle, a small white cross, a blade or two and numerous fold out tools; this compact device originating from Ibach, Switzerland, is recognized worldwide.

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      The Swiss pocket knife has seen a glorious background of 126 years. It was first used in the year 1844 by Swiss soldiers to open food cans, and to disassemble riffles. Today, these pocket knives are exclusively manufactured by Victorinox and Wenger, and are subjected to various tests to maintain their remarkable quality.

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  • Cow Bells
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      The land of chocolates and cheese has more to offer in the souvenir department; the traditional cow bells make for a pretty take-back home present too! No matter which hillside you visit, the sweet chime of bells is not far away. These bells are tied around the necks of freely roaming livestock, so as to make it easier to locate them when they wander off.

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      Apart from the basic purpose, the traditional cow bells have been a tourist favourite since time unknown. Available in a variety of sizes and patterns, cow bells act as a perfect memorabilia to the days spent in Switzerland.

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  • Cuckoo Clocks
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      The 1949 British movie 'The Third Man' may not have been a major success, but it sure did make Cuckoo Clocks popular in Switzerland. Ever since the infamous dialogue by Harry Lime mentioned one, these clocks have become the ultimate Swiss souvenir.

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      Initially, at the strike of an hour, little doors at the top of the clock opened up, and a mechanical cuckoo would come out at each call. Over the years, however, various dancing figurines, waterwheels and animals have started making appearances. Tourists now also have the option to choose a tune of their own instead of the regular cuckoo call.

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  • High Street Fashion
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      Money can't buy happiness? A shopping spree in Switzerland will change your mind! From designer flagship stores, exclusive boutiques, shopping arcades to high street brands, Switzerland has something exquisite in store for even the most discerning fashion enthusiast.When talking about shopping, it's impossible to not mention Bahnhofstrasse.

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      The world's most expensive shopping avenue in Zurich, it is home to numerous exclusive stores and designer brands, such as Burberry Prorsum, Michael Kors,Miu Miu, Aquascutum and Gucci, to name a few. The historic town of Bern is equally fascinating with its extensive list of haute couture labels offering the best of what Europe's fashion scene has to offer.

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