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Press release :  
Cox and Kings’ super deals for holidays to Europe, Far East and USA!
19th, November 2009

Cox and Kings, one of the oldest and recognised holiday brands in the Travel and Tourism industry today, introduces its holidays to Europe, Far East and USA. Holiday to Europe at just Rs.99,999 per person or book a trip to the Far East and take your wife at 50% of the cost in the couple offer whereas you can get a second holiday of 3 nights and 4 days to Dubai absolutely free when you book a holiday to USA.

"These attractive packages let our customers treat themselves in this long awaited winter break. The deals are value driven and cost effective which makes travel more exciting and affordable", says Karan Anand, Head—Relationships and Supplier Management, Cox and Kings.

Experience the European Whirl, a 11-day/10-night tour of United Kingdom, France, Switzerland, Liechtenstein, Austria and Italy at a "Sale" price of Rs. 99,999. This is inclusive of visas, taxes, airfare, accommodation, transfers, sightseeing, tour manager and meals as per itinerary. The offer is valid till November 29th 2009. Visit the Far East and take your spouse at 50% of the cost. Options to the Far East include:

  1. Fascinating Far East, a 10-day/9-night tour of Thailand, Pattaya, Bangkok, Malaysia, Genting Highlands, Kuala Lumpur and Singapore with gala dinners and value adds is priced at Rs.64,880 per person.
  2. Fascinating Malaysia and Singapore, a 6-day/5-night tour of Malaysia, Genting Highlands, Kuala Lumpur and Singapore with gala dinners and value adds is priced at Rs.50,000 per person.
The Far East holiday is inclusive of economy class return airfare, accommodation, visas, airport taxes, oversees travel insurance, cruise port taxes, transfers, sightseeing, Cox & Kings tour manager and meals as per itinerary. The offer is valid till March 2010.

Also available is a discount on the USA Coast To Coast package where you pay Rs. 1,70,800 per person for a 12-day/11-night tour of Washington DC, Niagara, New York, Las Vegas, San Diego, Los Angeles and San Francisco. This package is valued at Rs. 2,05,000 per person. Get a second holiday of 3 nights and 4 days to Dubai absolutely free when you book a holiday to USA.

Other options of the USA holidays include:
  1. American Bonanza, a 14-night/15-day tour of Washington D.C., Niagara, New York, Orlando, Las Vegas, San Diego, Los Angeles and San Francisco, priced at Rs.2,12,170 per person.
  2. American Splendours, 19-night/20-day tour of Washington D.C., Niagara, New York, Miami, 4 nights 'Carnival Imagination' Western Caribbean Cruise, Orlando, Las Vegas, San Diego, Los Angeles and San Francisco, priced at Rs.2,47,450 per person.
The highlights of the USA tour include stay in four star hotels, 4 nights 'Carnival Imagination' Western Caribbean Cruise, Corning Museum, Las Vegas helicopter ride, Cirque du Soleil Mystere show, Sausalito, speed cruising on 'The Beast' speedboat, Gettysburg Battlefield, illumination tour by the Times Square, Empire State Building and virtual skyride, Miami, Santa Barbara & Pismo beaches.

The tour prices to USA include economy class return airfare, hotel accommodation, sightseeing, meals as per the itinerary, transfers, overseas travel insurance, services of a Cox & Kings tour manager and all applicable taxes.

The Dubai holiday is freely transferable too. You can gift it to your loved ones. The holiday is inclusive of 5 star hotel accommodation, round trip airfare, return airport transfers, airport, service and government sales taxes, Dubai city tour, Desert Safari with BBQ dinner and services of a Cox & Kings tour manager. This all inclusive holiday is valid from June to September 2010.

For more details, contact 1800221235, 18002090400, 9867565599; SMS: DD to 5757513 or log on to www.coxandkings.com

ABOUT COX AND KINGS
Cox and Kings (India) Ltd. is one of the oldest and recognised holiday brands in the Travel and Tourism industry today, that caters to the overall travel needs of the Indian and International traveller. The brand of Cox and Kings has evolved over a period of 250 years.

Our business can be broadly categorised as Leisure Travel, Corporate Travel, Forex and Visa Processing. We also provide value added services viz., customising travel plans for our NRI customers, travel arrangements for Trade Fairs, providing private air charter services, etc. Besides, we offer travel related foreign exchange & payment solutions. In fact, we are one of the first travel companies in India to be granted a license as an Authorized Dealer - Category II under the new licensing regime.

Cox and Kings has won several awards and recognition. It has been ranked #1 Top Brands in India and # 152 amongst Top 1000 Brands in the Asia Pacific region, based on a survey conducted by research agency, TNS and co-funded by Media magazine across the markets of 10 countries in the Asia Pacific, namely Australia, China, India, Japan, Hong Kong, Korea, Malaysia, Singapore, Taiwan and Thailand.

Recently, it has won "Best Domestic Tour Operator" and "Best Visual Advertising Campaign" awarded by Galileo Express Travel World Awards (2008). Mr. Ajay Ajit Peter Kerkar, Global CEO, Cox and Kings has been honoured with the WTM Global Award 2008 for his remarkable contribution to the travel and tourism industry by the World Travel Market (WTM). Cox and Kings has been ranked amongst the Top 15 Tour Operators by Conde Nast Traveller's Readers Travel Awards 2008. It won the Best Self Drive Brochure by Tourism New Zealand Asia Awards (2008).

In the past, Cox and Kings has won the CNBC Travel Award for "Most Preferred Travel Operator" in 2007 & the Abacus-TAFI awards for the Best Outbound Tour Operator as well as the Best Domestic Tour operator in 2007. Cox and Kings has also won the Government of India's National Tourism Award for Conferences, for seven years & the National Tourism Award for the Best Domestic Operator for three years.

Cox and Kings' registered office is situated in Mumbai, India with 255 points of presence covering 164 locations through a mix of branch sales offices, franchised sales shops, General Sales Agents (GSAs) and Preferred Sales Agents (PSAs).

We have 14 branch sales offices located in Mumbai, New Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad, Jaipur, Kochi, Pune, Nagpur and Goa. Besides, Cox and Kings also operates through 56 franchised sales shops spread across India to have larger access to our customers. Further, we have an extensive network of 185 GSAs and PSAs covering all major towns and cities of India.

Cox and Kings has a global presence with its operations in 18 countries besides India through subsidiaries, branch offices and representative offices. We have subsidiaries in UK, Australia, New Zealand, Japan, US, UAE and Singapore and operates from Moscow (Russia), Maldives and Tahiti through our branch offices and Spain, Sweden, Germany, Italy, France, Taiwan, South America and South Africa through our representative offices. Further, we have presence in overseas markets through a network of GSAs and PSAs covering other countries enhancing our global presence.

Note
Cox and Kings (India) Limited is proposing, subject to market conditions and other considerations, a public issue of its equity shares and has filed the Red Herring Prospectus ("RHP") with the Registrar of Companies, Maharashtra, at Mumbai ("ROC"). The RHP is available on the website of SEBI at www.sebi.gov.in and on websites of the BRLM at www.iiflcap.com. This press release does not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any equity shares, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision. Any potential investor should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the RHP filed with the ROC including the section titled "Risk Factors". The Equity Shares of the Company have not been and will not be registered under the U.S. Securities Act 1933, as amended or any state securities laws in the United States. This announcement has been prepared for publication in India and may not be released in the United States. This announcement does not constitute an offer of securities for sale in any jurisdiction, including the United States, and any securities described in this announcement may not be offered or sold in the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act.

For further details contact:

Thomas C Thottathil, Head - Corporate Communications; thomasct@coxandkings.com

Praneeta D'Souza, Manager - Corporate Communications; praneeta.dsouza@coxandkings.com
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