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Press release :  
Cox and Kings’ Individual Tailor-made Holidays
25th, September 2009

Holiday this festive season to attractive destinations where every destination in the world has something free to offer...

Mumbai, September 25, 2009: Cox and Kings, one of the oldest and recognised holiday brands in the Travel and Tourism industry today, has introduced fascinating packages in its Individual Tailor-made holiday offers with stay in 5-star hotels and luxury resorts. Besides this, every destination has something free to offer. The offer is valid for 10 days.

According to Karan Anand, Head-Relationships and Supplier Management, Cox and Kings, "In keeping with the festive season, we have come up with these attractive offers for our customers to indulge themselves with a holiday well deserved."

The international packages include accommodation, sightseeing, transfers and meals as per the itinerary.
  • Exotic Bali & Singapore, a 7-day/6-night package for Rs. 31,750 per person. Get a Singapore River Cruise free.
  • Far East Fiesta, an 8-day/7-night tour to Kuala Lumpur, Genting Highlands and Singapore for Rs. 35,990 per person. Get a ride on Singapore Flyer free.
  • Exotic Egypt, a 7-day/6-night package to Cairo and Nile Cruise is priced at Rs. 37,500 per person. Get an entrance to Mummy’s room free.
  • Take the Disney Hong Kong & Macau, a 6-day/5-night tour to Hong Kong, Macau and Disneyland for Rs. 38,250 per person and get a free entrance to Madame Tussauds Museum.
  • Trip to the Pearls of the Indian Ocean, a 7-day/6-night tour to Bentota, Colombo & Maldives for Rs. 47,250 per person and get a free Indian dinner coupon.
  • In the Australian Highlands, visit Sydney, Cairns & Gold Coast, a 10-day/9-night for Rs. 63,990 per person and get an entrance to Q1 Observation Deck with Cake & Coffee free.
  • Break away to Enjoyable New Zealand, an 11-day/10-night package to Auckland, Rotorua, Wellington, Christchurch, Queenstown and Mount Cook for Rs. 91,000 per person and get a free entry to Alpine Centre with a 3D show.
  • Unwind in the South African Explorer, a 9-day/8-night tour for Rs. 1,29,990 per person to Cape Town, Oudtshoorn, Knysna, Johannesburg and Sun City. Get a Robben Island Tour free.
For more details, contact 1800221235, 18002090400, 9867565599; SMS: FLEXIHOL to 5757513 or log on to www.coxandkings.com

ABOUT COX AND KINGS

Cox and Kings (India) Ltd. is one of the oldest and recognised holiday brands in the Travel and Tourism industry today, that caters to the overall travel needs of the Indian and International traveller. The brand of Cox and Kings has evolved over a period of 250 years.

Our business can be broadly categorised as Leisure Travel, Corporate Travel, Forex and Visa Processing. We also provide value added services viz., customising travel plans for our NRI customers, travel arrangements for Trade Fairs, providing private air charter services, etc. Besides, we offer travel related foreign exchange & payment solutions. In fact, we are one of the first travel companies in India to be granted a license as an Authorized Dealer - Category II under the new licensing regime.

Cox and Kings has won several awards and recognition. It has been ranked #1 Top Brands in India and # 152 amongst Top 1000 Brands in the Asia Pacific region, based on a survey conducted by research agency, TNS and co-funded by Media magazine across the markets of 10 countries in the Asia Pacific, namely Australia, China, India, Japan, Hong Kong, Korea, Malaysia, Singapore, Taiwan and Thailand.

Recently, it has won “Best Domestic Tour Operator” and “Best Visual Advertising Campaign” awarded by Galileo Express Travel World Awards (2008). Mr. Ajay Ajit Peter Kerkar, Global CEO, Cox and Kings has been honoured with the WTM Global Award 2008 for his remarkable contribution to the travel and tourism industry by the World Travel Market (WTM). Cox and Kings has been ranked amongst the Top 15 Tour Operators by Conde Nast Traveller’s Readers Travel Awards 2008. It won the Best Self Drive Brochure by Tourism New Zealand Asia Awards (2008).

In the past, Cox and Kings has won the CNBC Travel Award for “Most Preferred Travel Operator” in 2007 & the Abacus-TAFI awards for the Best Outbound Tour Operator as well as the Best Domestic Tour operator in 2007. Cox and Kings has also won the Government of India’s National Tourism Award for Conferences, for seven years & the National Tourism Award for the Best Domestic Operator for three years.

Cox and Kings’ registered office is situated in Mumbai, India with 255 points of presence covering 164 locations through a mix of branch sales offices, franchised sales shops, General Sales Agents (GSAs) and Preferred Sales Agents (PSAs).

We have 14 branch sales offices located in Mumbai, New Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad, Jaipur, Kochi, Pune, Nagpur and Goa. Besides, Cox and Kings also operates through 56 franchised sales shops spread across India to have larger access to our customers. Further, we have an extensive network of 185 GSAs and PSAs covering all major towns and cities of India.

Cox and Kings has a global presence with its operations in 18 countries besides India through subsidiaries, branch offices and representative offices. We have subsidiaries in UK, Australia, New Zealand, Japan, US, UAE and Singapore and operates from Moscow (Russia), Maldives and Tahiti through our branch offices and Spain, Sweden, Germany, Italy, France, Taiwan, South America and South Africa through our representative offices. Further, we have presence in overseas markets through a network of GSAs and PSAs covering other countries enhancing our global presence.

Note
Cox and Kings (India) Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an Initial Public Offering of its Equity Shares and has filed a Draft Red Herring Prospectus (“DRHP”) with the Securities & Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in and on websites of the Book Running Lead Managers at www.iiflcap.com.

This press release does not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any equity shares, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision. Investors should note that investment in equity shares involves a high degree of risk. For details relating to the same, see the section titled “Risk Factors” of the aforementioned Draft Red Herring Prospectus.

This press release may not be published or distributed in the United States of America and is not an offer or solicitation of an offer for sale of securities in the United States of America. These securities have not been and will not be registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States of America absent registration or an exemption from registration under such act. There will be no public offering of securities in the United States of America”.

For further details contact:
Thomas C Thottathil, Head - Corporate Communications; thomasct@coxandkings.com

Praneeta D’Souza, Manager - Corporate Communications; praneeta.dsouza@coxandkings.com
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