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Press release :  
Cox and Kings’ Diwali Dhamaka
10th, September 2009

Holiday in the Far East with your wife at 50% of the cost or take your child free and get discounts up to Rs.16000...

Mumbai, September 10, 2009: Cox and Kings, one of the oldest and recognised holiday brands in the Travel and Tourism industry today, has introduced fascinating Diwali Dhamaka offers. In the Couple Offer, book a package to the Far East and take your wife at 50% of the cost while in the Family offer, you can take your child (upto age 12) free and get discounts upto Rs. 16,000. This offer is valid till September 19, 2009.

According to Karan Anand, Head—Relationships and Supplier Management, Cox and Kings, "We have come up with this exciting offer keeping our customer needs in mind. This super saver offers are value driven and cost effective. It makes travel more exciting and affordable."

Visit Thailand, Malaysia and Singapore on the 10-day/ 9-night Fascinating Far East Super Saver package for Rs. 65,499 per person. On the Couple offer, the cost of the package for the 2nd adult is Rs. 32,750.

For more details, contact 1800221235, 18002090400, 9867565599; SMS: DIWALI to 5757513 or log on to www.coxandkings.com

ABOUT COX AND KINGS

Cox and Kings (India) Ltd. is one of the oldest and recognised holiday brands in the Travel and Tourism industry today, that caters to the overall travel needs of the Indian and International traveller. The brand of Cox and Kings has evolved over a period of 250 years.

Our business can be broadly categorised as Leisure Travel, Corporate Travel, Forex and Visa Processing. We also provide value added services viz., customising travel plans for our NRI customers, travel arrangements for Trade Fairs, providing private air charter services, etc. Besides, we offer travel related foreign exchange & payment solutions. In fact, we are one of the first travel companies in India to be granted a license as an Authorized Dealer - Category II under the new licensing regime.

Cox and Kings has won several awards and recognition. It has been ranked #1 Top Brands in India and # 152 amongst Top 1000 Brands in the Asia Pacific region, based on a survey conducted by research agency, TNS and co-funded by Media magazine across the markets of 10 countries in the Asia Pacific, namely Australia, China, India, Japan, Hong Kong, Korea, Malaysia, Singapore, Taiwan and Thailand.

Recently, it has won "Best Domestic Tour Operator" and "Best Visual Advertising Campaign" awarded by Galileo Express Travel World Awards (2008). Mr. Ajay Ajit Peter Kerkar, Global CEO, Cox and Kings has been honoured with the WTM Global Award 2008 for his remarkable contribution to the travel and tourism industry by the World Travel Market (WTM). Cox and Kings has been ranked amongst the Top 15 Tour Operators by Conde Nast Traveller’s Readers Travel Awards 2008. It won the Best Self Drive Brochure by Tourism New Zealand Asia Awards (2008).

In the past, Cox and Kings has won the CNBC Travel Award for "Most Preferred Travel Operator" in 2007 & the Abacus-TAFI awards for the Best Outbound Tour Operator as well as the Best Domestic Tour operator in 2007. Cox and Kings has also won the Government of India’s National Tourism Award for Conferences, for seven years & the National Tourism Award for the Best Domestic Operator for three years.

Cox and Kings’ registered office is situated in Mumbai, India with 255 points of presence covering 164 locations through a mix of branch sales offices, franchised sales shops, General Sales Agents (GSAs) and Preferred Sales Agents (PSAs).

We have 14 branch sales offices located in Mumbai, New Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad, Jaipur, Kochi, Pune, Nagpur and Goa. Besides, Cox and Kings also operates through 56 franchised sales shops spread across India to have larger access to our customers. Further, we have an extensive network of 185 GSAs and PSAs covering all major towns and cities of India.

Cox and Kings has a global presence with its operations in 18 countries besides India through subsidiaries, branch offices and representative offices. We have subsidiaries in UK, Australia, New Zealand, Japan, US, UAE and Singapore and operates from Moscow (Russia), Maldives and Tahiti through our branch offices and Spain, Sweden, Germany, Italy, France, Taiwan, South America and South Africa through our representative offices. Further, we have presence in overseas markets through a network of GSAs and PSAs covering other countries enhancing our global presence.

Note Cox and Kings (India) Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an Initial Public Offering of its Equity Shares and has filed a Draft Red Herring Prospectus (“DRHP”) with the Securities & Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in and on websites of the Book Running Lead Managers at www.iiflcap.com.

This press release does not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any equity shares, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision. Investors should note that investment in equity shares involves a high degree of risk. For details relating to the same, see the section titled “Risk Factors” of the aforementioned Draft Red Herring Prospectus.

This press release may not be published or distributed in the United States of America and is not an offer or solicitation of an offer for sale of securities in the United States of America. These securities have not been and will not be registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States of America absent registration or an exemption from registration under such act. There will be no public offering of securities in the United States of America".

For further details contact:

Thomas C Thottathil,
Head - Corporate Communications; thomasct@coxandkings.com

Praneeta D’Souza,
Manager - Corporate Communications; praneeta.dsouza@coxandkings.com
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