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Press release :  
Cox and Kings to give 50 couples an opportunity of a blockbuster holiday to Italy
3rd, July 2009

A chance to enjoy Italy like Akshay and Kareena

Mumbai, July 3, 2009: Cox and Kings, one of the oldest travel companies in India invites you to enjoy Italy like Akshay and Kareena in Kambakkht Ishq. In its 250th year, Cox and Kings is giving 100 Free (50 couples) an opportunity to visit Italy. This initiative is in association with ENIT, Italian State Tourist Board and the Times of India.

The promotion is spread over two weeks starting July 3, 09 and extending to July 16, 09. There are 12 bumper to Rome and 13 bonanza holidays to Venice to be won in each week. Winners will be announced daily.

All you have to do to win this FREE holiday is to watch our Italy informercials on TV; SMS `CNK’ to 57575 and answer one simple question on Italy. Give your , , where you saw the Italy ads and tell us why you would like to go on a blockbuster holiday to Italy, all in not more than 140 characters.

Speaking on this initiative, Karan Anand, head (relationships and supplier management), Cox and Kings India Ltd. said, "Cox and Kings is delighted to offer travellers an inside view of the country that is the setting of the newest Akshay/ Kareena blockbuster. It is also the 5th most visited country in the world and home to forty three UNESCO World Heritage Sites (more than any other country in the world). The mention of Italy brings to mind varied images - history, culture, art & architecture, fashion, automobiles, cutting edge designs - the list is endless."

The Bumper Couple Holidays to Rome include return airfare, 3 star hotel accommodation with breakfast, city sightseeing and airport transfers as per itinerary, while the Bonanza Couple Holidays to Venice include 3 star hotel accommodation with breakfast, city sightseeing, return airport transfers and inter-city train tickets where applicable.

So hurry, watch our informercials on select channels and SMS 'CNK' on 57575 or for more details and terms and conditions of the quiz and holidays, visit www.coxandkings.com/italy.
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