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Press release :  
Cox and Kings offers 250 couples a FREE Holiday to Finland
7th, April 2009

Mumbai: April 7, 2009: Cox and Kings, the 250 year-old travel company, is celebrating its 250th anniversary. Partnered by the Finland Tourism Board, Cox and Kings is offering 250 couples an opportunity to visit Finland, absolutely free.

What’s more, you don’t even have to book a package to be eligible for this FREE holiday! All you have to do to win this FREE holiday is to watch our Finland informercials on TV; SMS `CNK’ to 57575 and answer three simple questions on Finland. Give you name, age, name of the TV channel where you saw the Finland ads and tell us why you would like to go to Finland, all in not more than 140 characters.

Speaking on this initiative, Ashutosh Mehere, vice president (Flexihol) Cox and Kings said, ``this is a unique promotion where we are giving 250 FREE holidays, an initiative never tried before. We are proud to have Visit Finland as our partner for this event’’.

Commenting on this joint promotion, Papori Bharati, marketing manager, Visit Finland said, ``Finland has a lot to offer the Indian clientele and through this promotion we believe that the destination will be positioned as a must visit place.’’

The promotion is divided into three weeks and in the first week we plan to give 16 bumper holidays plus 66 bonanza holidays. In the second week we plan to gift 16 bumper holidays and 66 bonanza holidays and in the third week 18 bumper holidays and 68 bonanza holidays.

The Bumper Couple Holidays include return airfare, 4/5 star hotel accommodation with breakfast, city sightseeing and airport transfers, while the Bonanza Couple Holidays include 3/4 star hotel accommodation with breakfast and city sightseeing.

So hurry, watch our informercials on select channels and SMS `CNK’ on 57575 or for more details and terms and conditions of the quiz and holidays, visit www.coxandkings.com/finland.
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