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Press release :  
A 7-day self-drive holiday in New Zealand now affordable with Cox and Kings
26th, July 2008

Mumbai: July 23, 2008: Cox and Kings India Ltd., one of the oldest and most reputed travel organisations in India presents a seven-day self-drive holiday in New Zealand for just Rs. 49,990 inclusive of airfare, accommodation and a self-driven sedan car.

Karan Anand, Head – Business Development, Cox and Kings (India) Ltd., said, “We believe that the best way to explore a destination is to get lost there. There is nothing better than a self-drive holiday to do just that. We have three great packages that allow our traveller to choose the part of New Zealand that they wish to explore.”

The three packages include Wonderful South- Christchurch, Dunedin, Te Ananu & Queenstown; Fjords & Glaciers- Christchurch, Franz Josef & Queenstown; Beaches & Geysers- Auckland, Rotorua & Bay of Islands.

Our New Zealand Tour Specialist would be happy to assist you. Call on 9867697647. You can also check out www.coxandkings.com or call 1800221235, 18002090400, 09867565599 or sms: NZ to 5757513.

Cox & Kings has also introduced an EMI scheme for its customers to make the holiday more affordable.

Note
Cox and Kings (India) Limited is proposing, subject to market conditions and other considerations, a public issue of its equity shares and has filed its Draft Red Herring Prospectus ("DRHP") with the Securities & Exchange Board of India ("SEBI"). The DRHP is available on the website of SEBI at www.sebi.gov.in and on websites of the BRLM at www.enam.com.

This press release does not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any equity shares, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision. Any potential investor should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the DRHP filed with the SEBI including the section titled “Risk Factors”. The Equity Shares of the Company have not been and will not be registered under the U.S. Securities Act 1933, as amended or any state securities laws in the United States. This announcement has been prepared for publication in India and may not be released in the United States. This announcement does not constitute an offer of securities for sale in any jurisdiction, including the United States, and any securities described in this announcement may not be offered or sold in the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act.
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