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Press release :  
Cox and Kings presents tailor-made holidays to Egypt
20th, May 2008

Mumbai: May 20, 2008: Cox and Kings India Ltd., one of the oldest and most reputed travel organisations in India presents tailor-made holidays to Egypt - the Land of Legends – where every monument has a tale to tell.

Ashutosh Mehere, Vice President Flexihol, Cox&Kings India Ltd., said, “A five thousand year old civilization needs time to explore. From Sphinx to the Pyramids, Egypt has so much to offer. Visit world famous heritage sites, travel camel back on the white sanded countryside, visit the eclectic market places full of life and hear age-old stories from the locals. With Flexihol, you can plan your own holiday package and thereby explore at your own pace.”

Our exciting tailor-made holidays include:
Ancient Egypt - This eight-day/ seven-night trip covers Alexandria, Cairo and a Nile Cruise and is priced at Rs. 49,990, inclusive of return airfare, three nights 5-star hotel accommodation with breakfast, three nights on a 5-star Nile Cruise, overnight train from Cairo to Aswan, City Tour, Indian Dinners at Alexandria and Cairo and the services of an English speaking Egyptianologist guide.

Sharm El Sheikh Explorer - This four-day/ three-night trip lets you bask in the beauty of the sun, sea and sand at the world-acclaimed dive centre and the most developed of the Red Sea resorts, Sharm el-Sheikh. Priced at Rs. 19,990, it is inclusive of return airfare, three nights stay at Domina Prestige Coral Bay Sharm El Sheikh with breakfast and dinner and return airport transfers by a private vehicle.

Hurgahada Explorer - This four-day/ three-night trip gives you a splendid holiday exploring the natural beauty of the Red Sea. Priced at Rs. 19,990, it is inclusive of return airfare, three nights stay at Hurghada Marriott Beach Resort with breakfast and dinner and return airport transfers by a private vehicle.

To find out more, call 1800221235, 18002090400, 09867565599; sms: FLEXI EGYPT to 5757513 or log on to www.coxandkings.com .

Cox & Kings has also introduced an EMI scheme for its customers to make the holiday more affordable.

Note
Cox and Kings (India) Limited is proposing, subject to market conditions and other considerations, a public issue of its equity shares and has filed its Draft Red Herring Prospectus ("DRHP") with the Securities & Exchange Board of India ("SEBI"). The DRHP is available on the website of SEBI at www.sebi.gov.in and on websites of the BRLM at www.enam.com.

This press release does not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any equity shares, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision. Any potential investor should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the DRHP filed with the SEBI including the section titled “Risk Factors”. The Equity Shares of the Company have not been and will not be registered under the U.S. Securities Act 1933, as amended or any state securities laws in the United States. This announcement has been prepared for publication in India and may not be released in the United States. This announcement does not constitute an offer of securities for sale in any jurisdiction, including the United States, and any securities described in this announcement may not be offered or sold in the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act.
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