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Self-Drive 365 powered by Cox & Kings to pave way for Signature Road-Journeys in India and across the world
16th, May 2018

Self-Drive 365 powered by Cox & Kings to pave way for Signature Road-Journeys in India and across the world

Mumbai, 16th May 2018: Setting off a new trend of self-drive holidays, India's exclusive brand Self-Drive 365 is here to redefine travel.  The new segment aims to encourage travellers to discover and be a one-stop road trip planner while offering a wide array of road-trips within India and across the globe. With some cherry-picked destinations, experiences, facilities and an assortment of cars and bikes, the self-drive brand will ensure a 24 x 7 support crew that will never throw a spanner in the works of a road-trip be it in any part of the world. Self-Drive 365 is powered by Cox & Kings.

Self-Drive 365 with its seamless booking process along with end-to-end trip planning is also the go-to platform for the beginners who have low or no experience of self-drives.

The new brand allows customisation basis experiences, terrains and several enticing activities. Be it a winding hill-climb, arrow-straight highways, tunnel of trees or beach-hugging coastal roads, each route is fun for a different reason and Self-Drive 365 lets everyone choose their favourite route to head out on. A splendid window to the diverse cultures around the world, explorers can experience fascinating history behind the Indian sari, the Scottish kilt, the Englishman’s Bowler hat and the Bhutanese Gho en-route their destination. Similarly, one may choose to entwine the road trip with an activity or experience that makes a destination unique be it the alluring cuisines, wildlife and other adventures.

Explorers can choose from the long list of dream cars ranging from higher-end sedans to luxury SUVs or a wide range of motorbike brands in different countries such as India, the US, Spain, Ireland, South Africa, Australia, New Zealand among other destinations.

Speaking at the launch, Debolin Sen, Business Head, Self-Drive 365 said, 'Self-drives are fast gaining popularity in India with enthusiasts wanting to explore foreign as well as domestic destinations at their own pace and with their favourite cars and bikes. With a highly experienced expert panel, round-the-clock assistance, hassle-free paperwork and series of thematic routes, Self-Drive 365 is set to be the pioneer of self-drive tours in the country'.

While the insurance, rental documentation, trip itinerary, accommodation etc. will all be managed by Self-Drive 365 itself, explorers will also be provided with a detailed road trip guide besides other mechanical assistance. Giving prime importance to the client's convenience, the Self-Drive 365's road trip advisor will first chat with them before charting the exclusive road trip.

Karan Anand, Head, Relationships, Cox & Kings said,' Being the leader in the industry, Cox & Kings has been in the forefront of conceptualizing dynamic travel offerings for travellers in India and elsewhere.  In line with the emergence of experiential travel, the market for self-drives is growing. Through this unique offering, we wish to ensure, our travellers don’t miss the important part of local exploration'

For those who wish to see the world from behind the wheel, Self-Drive 365 brings the freedom to veer off the main road, that excitement to head down a turn one never took, liberty to find out about a place that few know of, and that pristine connection between man, machine and the road.

'The USA – The Great Pacific Drive', 'Spain - Spanish Tango', Ireland - The Wild Atlantic Drive’ are few of the international drives whereas the 'Heart of the Himalayas', 'Into the Tiger's Lair' and 'East Coast Life' are some that lets the enthusiasts explore India by road. 

About Self-Drive 365

Self-Drive 365 powered by Cox & Kings is a self-drive holiday specialist in India that brings impeccable road journeys for enthusiasts from around the world. With some fascinating destinations, experiences, facilities and an assortment of cars and bikes, Self-Drive 365 ensures a 24 x 7 support crew for uninterrupted journeys. For those who love to explore their dream destinations at their own pace with their favourite motorbikes or cars, the self-drive brand offers a seamless support system of its competent and well trained support crew. Explorers can choose from its multiple thematic experiences including adventure, leisure, wildlife, food, culture and history.

ABOUT COX & KINGS LTD: (BSE: 533144 | NSE: COX&KINGS)

Cox & Kings Ltd. (‘C&K') is the oldest travel company in the world and also one of the leading leisure and education travel groups with operations in 22 countries across four continents. It is one of the most experienced travel companies in the world, having been in operation since 1758. Headquartered in India, C&K has over the last three decades transformed itself into a diversified, multinational travel conglomerate with a focus on the new-age global consumer.

C&K operates in three key verticals; Leisure, Education, Hybrid Hotels.

Leisure-India is best known by the ubiquitous Cox & Kings brand in India, where we are an integrated travel enterprise, offering the best and widest range of travel options to individuals, groups and businesses in the fastest growing major economy in the world. www.coxandkings.com Leisure- International operates in multiple countries, mainly under the Cox & Kings brand, with a greater focus on premium-end travel. www.coxandkings.co.uk

Education operates under the brand names PGL and NST, among others. PGL and NST are market leaders in experiential learning in the UK and we intend to take these brands across the world; we have recently entered the Australian market. www.pgl.co.uk, www.nstgroup.co.uk

Meininger currently operates more than 8,500 beds across 17 hotels in 11 European cities. The unique hybrid concept of Meininger combines the service and comfort of a hotel with the uncomplicated nature of a hostel; top locations, high-quality amenities, flexible room structure and reasonable prices. www.meininger-hotels.com

Cox & Kings is one of the founding members of the World Travel and Tourism Council (WTTC) and also a member of premier industry associations across the world. Over the years the company has won many awards which stand testimony to its excellence in service.

Cox & Kings has been the recipient of various accolades both in India and internationally. It has been winning the prestigious World Travel Award in different categories since 2013.  The title of Asia's Leading Luxury Tour Operator was retained for the 3rd time in 2017 after bagging it in 2015 and 2016. It won the title of India's Leading Tour Operator in the year 2013, 2015, 2016, 2017 and India's Leading Travel Agency for the 5th Consecutive time. In 2017, Cox & Kings also won Hospitality India Travel Award in Best Domestic Tour Operator and Best Outbound Tour Operator categories. It bagged the Best Experiential Travel Company by India Travel Award West. Continuing with its winning legacy, Cox & Kings won the coveted SATTE Award and Travel and Lifestyle Leadership Award for Best Outbound Tour Operator. The prestigious PATA Gold award 2017 was also presented to Cox & Kings for Marketing Media in Social Media category.

For further media details, contact:
Thomas C. Thottathil
Cox & Kings Ltd.
Head - Corporate Communications
T: +91-22-22709100
E: thomasct@coxandkings.com
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