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Press release :  
Cox and Kings assure you a big holiday with a small Price.
27th, March 2008

Mumbai 26th March 2008. Rejoice! a great deal like never before, Cox and Kings adds a lot more excitement to your European holidays. Flexihol tailor made holidays are here with a bang again. You can now explore Europe in your own style and at your own convenience. For just Rs 49990 only, enjoy a one week holiday in Europe. This offer includes airfare in economy class, stay in standard city hotels with breakfast and sightseeing.

According to Ashutosh Mehere Vice President Flexihol said "We at Cox and Kings are constantly working to bring out unique and value for money holidays for our customers. We have created this unique week long European packages which will cater to the interest of our customers. Through such exclusive offers, we wish to build a strong association with them."

Swiss, France, Italy and Austria are not out your reach. Enjoy this fantastic opportunity and stay with comfort for seven days in Europe. Hurry and book your holiday before the 5th of April 2008 and enjoy the feel of being in Europe with your own convenience and ease.

To avail this opportunity you can even log on to www.coxandkings.com

Or simply dial 1800 22 1235 or 09867565599.

Note
Cox and Kings (India) Limited is proposing, subject to market conditions and other considerations, a public issue of its equity shares and has filed its Draft Red Herring Prospectus ("DRHP") with the Securities & Exchange Board of India ("SEBI"). The DRHP is available on the website of SEBI at www.sebi.gov.in and on websites of the BRLM at www.enam.com.

This press release does not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any equity shares, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision. Any potential investor should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the DRHP filed with the SEBI including the section titled “Risk Factors”. The Equity Shares of the Company have not been and will not be registered under the U.S. Securities Act 1933, as amended or any state securities laws in the United States. This announcement has been prepared for publication in India and may not be released in the United States. This announcement does not constitute an offer of securities for sale in any jurisdiction, including the United States, and any securities described in this announcement may not be offered or sold in the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act.
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