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Defining Innovative Holidaying….a new way to travel
27th, March 2014

Cox & Kings and Ezeego1.com form alliance with G Adventures
Launch of “Grab Your Dream”, chance for 50 adventurers to travel free


Mumbai, 27th March 2014: Cox & Kings Ltd, the leading holidays and education travel group with operations in 26 countries across continents and Ezeego1.com, the online travel site have come together to put a spin on adventure tourism in India. They have formed an alliance with G Adventures, the largest small-group adventure travel company in the world that offers socially and environmentally sensitive travel.

Adventure tourism is a relatively nascent concept in India, which is why it is largely unexplored. With this revolution, Cox & Kings, Ezeego1.com and G Adventures together are combining the pleasures of travel with a sense of responsibility. This is a wish come true for millions of young Indians, who wish to leave behind their inhibitions and explore the world, while doing something good for the environment and future generations. The objective is to preserve destinations that travellers love and enjoy, for future. The priority is bringing about a positive social change through travel. In fact, it is this common conviction of giving back to society that has brought together these stalwarts in the travel space. This synergy has resulted in the birth of a safe and reliable adventure travel product, which will transform the mindset of Indian travellers towards adventure and sustainable tourism. These holidays will be powered by G Adventures.

There is abundant choice for all kinds of travellers to satiate their passion for travel. Travel styles range from YOLO Tours (You Only Live Once, so live fast, live free!); Local Living Tours (Don’t just visit; move right in!); Classic Tours (Authentic and down-to-earth!); Active Tours (If your genes were made for walking); Marine Tours (Sail the seas, conquer the river, ride the ocean); Expedition Cruises (Find your cruise); Family Tours (You, the kids and nature in all her glory!); Comfort Tours (Adventures with extra frills); Private Group Tours (2 is company, 3 is a crowd, 8 is a group).

Speaking on the association, Mr. Bruce Poon Tip, Founder of G Adventures, “India is an exciting and dynamic market with huge potential for G Adventures. It’s experiencing rapid growth in terms of outbound tourism and with global demand for adventure travel also continuing to grow, now is the perfect time to introduce it as a new way to see the world. Cox and Kings is such a well respected company and it’s an honour to partner with them. We’re looking forward to welcoming Indian travellers on our small group trips around the world.”

According to Mr. Karan Anand, Head-Relationships, Cox & Kings Ltd. said, “We do not just sell holidays. We sell experiences that reinforce your love for travel. We saw an opportunity to whet India’s appetite for adventure and make them feel as passionately about travel and sustainability as we do. We could not have found a better partner than G Adventures to bring this revolution to India. They have done some spectacular work in the area of sustainable travel, which will only inspire us further.”

As stated by Ms. Neelu Singh, COO, Ezeego1.com, “Innovation has become the buzzword today. We are at the helm of a digital euphoria wherein travellers are adventurous, responsible and tech savvy. This is a proud moment for us as we partner with G Adventures who has revolutionized the travel space while maintaining their vision for a sustainable future. We are excited to start a revolutionary travel experience for all our customers with all our combined strengths.”

To kick-start this venture, G Adventure, Cox & Kings and Ezeego1.com have come together and launched the ‘Grab Your Dream’ contest, which will give aspiring travellers a chance to win an adventure of a lifetime. The contest will be spread over four seasons with each season having 12 lucky winners and they will get a chance to explore destinations across the world, on an all-expense paid trip. It is an once-in-a-lifetime break to Grab Your Dream. The entrant just needs to convince us why they deserve to be the face of our Adventure products.

All one needs to do is register on www.grabyourdream.com and choose a platform to showcase the adventurer in you. It could be through videos, photographs or blogs.

Each participant can submit five entries in all. Invite your friends, family and colleagues to vote for you. The applications are then reviewed by the Jury based on quality and creativity of submitted content. The Jury’s decision is final. The final round entails a face-to-face interview that gives you a chance to prove that you are the best person to qualify for the final 12 positions.

The winners will visit one or more destinations, which will be allocated at our discretion. Expenses include round trip airfare and associate taxes & charges, accommodation, visa, sightseeing, excursions and guided tours and meals. Travel adventurers will be paired in twin or multi-share accommodation with someone of the same sex for duration of the trip. For more information, please log on to www.grabyourdream.com.

ABOUT G ADVENTURES

G Adventures is an adventure travel pioneer offering the widest selection of affordable small group tours, safaris and expeditions to more than 100 countries on all continents. It was the first adventure travel company to offer 100% guaranteed departures in 2013.

Powered by an international team of passionate travellers, the award-winning trips embrace authentic accommodation, exotic cuisine and local transport to put travellers on a first-name basis with the planet’s people, cultures, landscapes and wildlife. The intimate, authentic and sustainable approach to small-group travel introduces travellers to the highlights of a destination while offering the freedom to explore it on their own. Whatever age, interest, ability or budget, G Adventures has a genuine life-changing experience.

For more information please visit www.gadventures.com.

ABOUT COX AND KINGS LTD: (BSE: 533144 | NSE: COX&KINGS)
Cox & Kings Ltd. (CKL) is the longest established travel company in the world since 1758. Headquartered in India, it is the leading holidays and education travel group with operations in 26 countries across 4 continents. In India, Cox & Kings has 168 offices located across the country.

A premium brand in all travel related services, the business can be broadly categorised as Leisure Travel, Corporate Travel, Education & Activity Travel, MICE, Trade Fairs, Visa Processing and foreign exchange.

Innovative packaging, pricing and marketing have been the hallmarks of its success over the years. Over the years the company has won many awards that stand testimony to its excellent service.KL is one of the founding members of the World Travel and Tourism Council (WTTC), and are members of premier industry associations namely the Travel Agents Federation of India (TAFI), the Travel Agents Association of India (TAAI), Indian Association of Tour Operators (IATO), and the Pacific Asia Travel Association (PATA).

ABOUT EZEEGO1.COM:

Ezeego1.com is a comprehensive online portal that provides end-to-end travel related services, including flight bookings, online hotel reservations, holidays & package tours, car rentals, train ticket booking, bus tickets, cruises and more. Founded in 2006, Ezeego1.com helps you find the best deals on air bookings on all Indian & International Airlines flight deals. Ezeego1.com is designed on a three-pronged model to cater effectively to the B2B segment that includes travel agents, franchises and B2C, to cater to the end consumer.

Ezeego1.com is the first online portal to be ISO 9001:2008 certified and is has gained immense popularity for its attractive airfares and holiday deals. It has a strong presence across international markets such as Australia, GCC, USA, Sri Lanka and UK. We have a total of 18 franchisees in India. Ezeego1.com offers real time information and transaction capability online. It uses the best technology platform in the Indian travel industry and employs a unique Single Window platform for multiple services. Ezeego1.com has safe and reliable online and offline payment options, which help cater to customers in any part of India.

For more information, please log onto www.ezeego1.co.in.

For further media details, contact:
Thomas C Thottathil, AVP - Corporate Communications; thomasct@coxandkings.com
Praneeta D'Souza, Dy. GM - Corporate Communications; praneeta.dsouza@coxandkings.com
Sampada Patki, Asst. Manager - Corporate Communications & CSR; sampada.patki@ezeego1.com
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