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Press release :  
Cox & Kings’ Amhi Travelkar launches the 2nd season of the first ever Marathi international travel reality show
2nd, February 2013

Mumbai, 02th February 2013: After a successful season in 2012, Cox & Kings, the longest established travel company in the world since 1758, has launched the 2nd season of the first ever Marathi international travel reality show, "Amhi Travelkar".

The show telecast on Star Pravah, is one where the guests are customers who have travelled with Cox & Kings’ Amhi Travelkar, the tour package specially designed for Maharashtrians. The package costs start from 31,999 per person.

The travel show will be shot in Europe, USA, Gujarat and Kerala with celebrated Marathi television actress, Priya Bapat playing the host.

How does the customer enter the contest show? A customer has to book Cox & Kings’ Anand Yatra (Marathi Tours) to Europe, Far East or Kashmir. Once they book the holiday package they will be eligible to enter the contest. They have to then answer a question - Which is your dream destination that you would like to showcase on TV? The selected location should be near any of our pre-designated places so that we can help to fulfill your wish without disturbing the rest of your itinerary significantly.

Priya Bapat will accompany the winners of the contest to the destinations and shoot the episode. You will not only travel to your dream destination but also get a chance to be part of a Television travel series.

Cox & Kings’ Anand Yatra is a tour specifically designed to cater to the growing affluent Marathi travelers. Tours offered include:
  • Advitya Europe: 1,79,685 (all inclusive package), for 15 days and 14 nights. Destinations include UK, France, Belgium, Germany, The Netherlands, Switzerland, Liechtenstein, Austria and Italy.
  • European Anubhav: 1,41,335 (all inclusive package), package for 12 days and 11 nights. Destinations include UK, France, Belgium, Germany, The Netherlands, Switzerland, Liechtenstein, Austria and Italy.
  • Swapnarangi USA: 3,21,145 (all inclusive package), for 11 days and 10 nights. Destinations include New York, Washington DC, Niagara, Orlando, San Francisco, Las Vegas, San Diego, Los Angeles & 3-night Mexico Cruise.
  • Gujarat Anubhav: 32,222 (all inclusive package), for eight days and seven nights. Destinations include Jamnagar, Dwarka, Somnath, Rajkot & Ahmedabad.
  • Kerala Anubhav: 31,999 (all inclusive package), for eight days and seven nights. Destinations include Kochi, Munnar, Thekkady, Alleppey/ Kumarakom & Kovalam.
The benefits of an Amhi Travelkar Holiday are that the all-inclusive costs include the airfare, accommodation, meals, sightseeing, a Marathi speaking tour manager and a pre-departure get together.

ABOUT COX AND KINGS LTD: (BSE: 533144 | NSE: COX&KINGS)
Cox & Kings Ltd. is the longest established travel company in the world since 1758. Headquartered in India, it is a premium brand in all travel related services.

Cox & Kings operates across 4 continents and 25 countries. In India, Cox & Kings has 12 branch sales offices and 150 Franchisee located across the country.

Cox & Kings is amongst the largest players with its range of specialist options. Innovative packaging, pricing and marketing have been the hallmarks of its success over the years.

In India, the company has a robust domestic business under the brand name Bharat Deko. Its Corporate Travel division services over 200 corporate clients, including major domestic and multinational companies. The company also specialises in Trade Fairs and is a leading MICE operator out of India.

Cox & Kings is amongst the major Foreign Exchange providers in the country, placing it in league with Authorized Dealers like Foreign Exchange Nominated Banks to cater to the requirements of a whole host of customers It has recently been granted permission to operate Nostro Accounts.

The Outbound Tours are segregated into Duniya Dekho (escorted tours), FlexiHols (customised tours), Luxury Escapades (unique & luxurious travel) & NRI (catering to Indians across the world).

Cox & Kings Ltd acquired in 2011, Holidaybreak, an education and activity travel group that has more than 15 long-established and widely recognised brands. Holidaybreak provides educational and activity trips for school children; worldwide adventure holidays; short breaks in the UK and Europe & mobile-home and camping holidays on sites throughout Europe.

Over the years the company has won many awards that stand testimony to its excellent service. Recently, the company has been conferred with‘Best Outbound Tour Operator 2012” awarded by CNBC Awaaz; ‘Best Outbound Tour Operator’ awarded by Hospitality India & Explore the World Annual International Awards 2012; Best Travel Company for 2012 and the Best Domestic Tour Operator by the Travel Agents Association of India (TAAI); Best International Tour operator for Wildlife of the Year 2012 by The Travel Operators for Tigers (TOFT); ‘Best Luxury Operator’ at the 2012 Globe Travel Awards & PATA Gold Award 2012 in the Marketing Media - Consumer Travel Brochure (BR) category for its entry, “Luxury Escapades”.

For further media details, contact:
Thomas C Thottathil, AVP - Corporate Communications; thomasct@coxandkings.com
Praneeta D'Souza, Dy. General Manager - Corporate Communications; praneeta.dsouza@coxandkings.com
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