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Press release :  
Cox & Kings spreads its wings in the South
Opens a new outlet in Thrissur, Kerala

18th, January 2013

Mumbai, 18th January 2013: Cox & Kings Ltd has been extensively and aggressively expanding across the country. Its recent opening is an outlet in Thrissur, Kerala. This is the third store in Kerala with the others located in Kochi and Calicut.

According to Peter Kerkar, Director-Cox & Kings Ltd., "We see in South India, a huge potential for growth in travel. Our aim is to provide services closer to the doorstep of the customer through local personnel who understand the language and the culture of the place."

Cox & Kings has 150 stores across the country with 26 stores spread across Karnataka, Andhra Pradesh, Kerala & Goa.

The outlets offer Cox and Kings’ whole range of services including domestic & outbound holidays, foreign exchange, airline tickets, overseas insurance and trade fairs. Its travel deals are also made available to all travellers booking at any of the outlets.

ABOUT COX AND KINGS LTD: (BSE: 533144 | NSE: COX&KINGS)
Cox & Kings Ltd. is the longest established travel company in the world since 1758. Headquartered in India, it is a premium brand in all travel related services.

Cox & Kings operates across 4 continents and 25 countries. In India, Cox & Kings has 12 branch sales offices and 150 Franchisee located across the country.

Cox & Kings is amongst the largest players with its range of specialist options. Innovative packaging, pricing and marketing have been the hallmarks of its success over the years.

In India, the company has a robust domestic business under the brand name Bharat Deko. Its Corporate Travel division services over 200 corporate clients, including major domestic and multinational companies. The company also specialises in Trade Fairs and is a leading MICE operator out of India.

Cox & Kings is amongst the major Foreign Exchange providers in the country, placing it in league with Authorized Dealers like Foreign Exchange Nominated Banks to cater to the requirements of a whole host of customers. It has recently been granted permission to operate Nostro Accounts.

The Outbound Tours are segregated into Duniya Dekho (escorted tours), FlexiHols (customised tours), Luxury Escapades (unique & luxurious travel) & NRI (catering to Indians across the world).

Cox & Kings Ltd acquired in 2011, Holidaybreak, an education and activity travel group that has more than 15 long-established and widely recognised brands. Holidaybreak provides educational and activity trips for school children; worldwide adventure holidays; short breaks in the UK and Europe & mobile-home and camping holidays on sites throughout Europe.

Over the years the company has won many awards that stand testimony to its excellent service. Recently, the company has been conferred with "Best Outbound Tour Operator 2012" awarded by CNBC Awaaz; ‘Best Outbound Tour Operator’ awarded by Hospitality India & Explore the World Annual International Awards 2012; Best Travel Company for 2012 and the Best Domestic Tour Operator by the Travel Agents Association of India (TAAI); Best International Tour operator for Wildlife of the Year 2012 by The Travel Operators for Tigers (TOFT); ‘Best Luxury Operator’ at the 2012 Globe Travel Awards & PATA Gold Award 2012 in the Marketing Media - Consumer Travel Brochure (BR) category for its entry, "Luxury Escapades".

For further media details, contact:
Thomas C Thottathil, AVP - Corporate Communications; thomasct@coxandkings.com
Praneeta D'Souza, Dy. General Manager - Corporate Communications; praneeta.dsouza@coxandkings.com
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