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Press release :  
Cox & Kings teams up with Berlin Tourism to promote MICE tourism
2nd, November 2012

Mumbai, 2nd November 2012 - Cox & Kings Ltd, the oldest established travel company in the world since 1858, has teamed up with Berlin Tourism to promote Meetings, Incentives, Conferences, and Exhibition (MICE), Tourism to the Indian corporate sector.

A two-city road show in Delhi and Mumbai was organized this week wherein corporate decision makers were invited to see for themselves the various attractions that Berlin had to offer and to encourage them to choose Berlin for their forthcoming incentives movements.

According to Ajay Seth, Vice President Outbound MICE, Cox & Kings Ltd, “Berlin as a destination is diverse with its range of offering from world famous museums to avante-garde galleries and has state-of-the-art MICE facilities making it an attractive destination for outbound MICE.

Indian outbound MICE movements have been growing at a steady pace and Indian companies are exploring new destinations that have a recall value and at the same time provide them with unique visitor opportunities.

Berlin is one such destination. It is well connected from India and stands at a vantage point in Europe with large air connectivity from various points in Europe.

Some of the attractions that Berlin has to offer include:
  • Brandenburg Gate: Berlin’s most famous landmark. After the Wall fell, this monument came to symbolize Germany’s reunification. The gate is one of the finest examples of Germany’s neo-classicist architecture.
  • East Side Gallery: The East Side Gallery stretches 1.3 kms along the river Spree—both the longest surviving section of the Berlin Wall and the world’s longest open air gallery. The wall is decorated with Graffiti art and paintings by 118 international artists from 21 countries.
  • State Opera House: The Berlin State Opera combines 250 years of tradition, development and innovation unlike any other establishment in the city.
  • Olympic Stadium: The Olympic stadium hosts many exciting large scale events and was built under the Nazis. Discover the building’s history on documentary panels set out along a `History Trail’ across the Olympic Complex.
In the recent past, locations such as the Paul Lobe House, Berlin Cathedral, Alexanderplatz, the Berlin TV Tower at a height of 368 metres & the highest building tower in Germany and the Gendarmenmarkt with the French Cathedral were made famous by the Indian film, Don 2, starring Shah Rukh Khan

The state-of-the-art MICE facilities and the numerous tourism options make Berlin an ideal destination for MICE movements from the Indian Corporate Sector.

About Cox & Kings Ltd: (BSE: 533144 | NSE: Cox&Kings)
Cox & Kings Ltd. is the longest established travel company in the world since 1758. Headquartered in India, it is a premium brand in all travel related services.

Cox & Kings operates across 4 continents and 25 countries. In India, Cox & Kings has 12 branch sales offices located across the country.

Cox & Kings is amongst the largest players with its range of specialist options. Innovative packaging, pricing and marketing have been the hallmarks of its success over the years.

In India, the company has a robust domestic business under the brand name Bharat Deko. Its Corporate Travel division services over 200 corporate clients, including major domestic and multinational companies. The company also specialises in Trade Fairs and is a leading MICE operator out of India.

Cox & Kings is amongst the major Foreign Exchange providers in the country, placing it in league with Authorized Dealers like Foreign Exchange Nominated Banks to cater to the requirements of a whole host of customers. It has recently been granted permission to operate Nostro Accounts.

The Outbound Tours are segregated into Duniya Dekho (escorted tours), FlexiHols (customised tours), Luxury Escapades (unique & luxurious travel) & NRI (catering to Indians across the world).

Cox & Kings Ltd acquired in 2011, Holidaybreak, an education and activity travel group that has more than 15 long-established and widely recognised brands. Holidaybreak provides educational and activity trips for school children; worldwide adventure holidays; short breaks in the UK and Europe & mobile-home and camping holidays on sites throughout Europe.

Over the years the company has won many awards that stand testimony to its excellent service. Recently, the company has been conferred with Best Travel Company for 2012 and the Best Domestic Tour Operator by the Travel Agents Association of India (TAAI).

For further media details, contact:
Thomas C Thottathil, AVP - Corporate Communications; thomasct@coxandkings.com
Praneeta D'Souza, Sr. Manager - Corporate Communications; praneeta.dsouza@coxandkings.com
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