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Press release :  
Television’s first ever Marathi international travel reality show, “Amhi Travelkar” all set for launch
1st, November 2012

Mumbai, 1st November 2012 - For the first time ever, Marathi Television is all set to make history with the launch of an International Travel Reality show presented by Cox & Kings on Star Pravah, popular Marathi channel beginning November 4th, 2012. The show called “Amhi Travelkar” will consist of 13 episodes.

The weekly show hosted by the famous Marathi television actor, Ms Priya Bapat will be telecast from Sunday, November 4th at 10.30 am. The show will feature 13 destinations across the globe presented from a traveller’s perspective.

This unique travel reality show was conceptualised last year when Cox & Kings launched their tours for Maharashtrians called Amhi Travelkar. The Amhi Travelkar Holiday is an all-inclusive holiday with costs that include the airfare, accommodation, meals, sightseeing and a Marathi speaking tour manager.

Customers who booked the Amhi Travelkar tours to domestic, European and American destinations entered a lucky draw wherein they had to choose their dream destination that they would like to showcase on TV. The 13 lucky winners visited and explored their dream destination along with Priya Bapat and the television crew.

The destinations included Heidelberg & Neushwanstein Castle in Germany; Glacier 3000, Jungrau, Gstaad & Mt Cox & Kings in Switzerland; Rome, Italy; Innsbruck, Austria; Paris, France; Amsterdam, Netherlands; Brussels, Belgium; Kashmir & Gujarat in India.

The show will have four sections beginning with Priya Bapat introducing the winner and talking about their choice of the Dream Destination, followed by the exploration of the dream destination, showcasing its history, culture and significance. The third section is a Contest/ challenge uniquely designed around the destination which the hostess poses to the participants to create happy memories for them, finally ending with a few words written by the winners about their experience on a local post card.

The show is filled with breathtaking landscapes totally from a traveller’s perspective. Explore destinations on television’s first ever Marathi international travel reality show, “Amhi Travelkar” on Star Pravah beginning November 4th at 10.30 am.

About Cox & Kings Ltd: (BSE: 533144 | NSE: Cox&Kings)
Cox & Kings Ltd. is the longest established travel company in the world since 1758.  Headquartered in India, it is a premium brand in all travel related services.

Cox & Kings operates across 4 continents and 25 countries.  In India, Cox & Kings has 12 branch sales offices located across the country.

Cox & Kings is amongst the largest players with its range of specialist options. Innovative packaging, pricing and marketing have been the hallmarks of its success over the years.

In India, the company has a robust domestic business under the brand name Bharat Deko. Its Corporate Travel division services over 200 corporate clients, including major domestic and multinational companies. The company also specialises in Trade Fairs and is a leading MICE operator out of India.

Cox & Kings is amongst the major Foreign Exchange providers in the country, placing it in league with Authorized Dealers like Foreign Exchange Nominated Banks to cater to the requirements of a whole host of customers. It has recently been granted permission to operate Nostro Accounts.

The Outbound Tours are segregated into Duniya Dekho (escorted tours), FlexiHols (customised tours), Luxury Escapades (unique & luxurious travel) & NRI (catering to Indians across the world).

Cox & Kings Ltd acquired in 2011, Holidaybreak, an education and activity travel group that has more than 15 long-established and widely recognised brands. Holidaybreak provides educational and activity trips for school children; worldwide adventure holidays; short breaks in the UK and Europe & mobile-home and camping holidays on sites throughout Europe.

Over the years the company has won many awards that stand testimony to its excellent service. Recently, the company has been conferred with Best Travel Company for 2012 and the Best Domestic Tour Operator by the Travel Agents Association of India (TAAI).

For further media details, contact:
Thomas C Thottathil, AVP - Corporate Communications; thomasct@coxandkings.com
Praneeta D'Souza, Sr. Manager - Corporate Communications; praneeta.dsouza@coxandkings.com
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