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Press release :  
Cox & Kings unveils Winter packages to Gujarat
28th, August 2012

Mumbai, 28th August 2012:Cox & Kings Ltd. (CKL), the longest established travel company in the world since 1758 has launched a campaign with Gujarat Tourism to promote the culture, wildlife and heritage of Gujarat. Keeping the destination’s uniqueness in mind, Cox & Kings has launched various packages for Gujarat that embrace Navratri, Jain Yatra, Tarnetar Fair, Wildlife and Pilgrimage tours.

Rich in every sense, Gujarat has much to offer the discerning tourist - beautiful beaches line the coastline, dinosaur fossil fields and ancient cave art contrast with stunning white Jain temples. The mouth-watering cuisine will satisfy any foodie, while the wildlife of the Rann of Kutch and Gir, the last bastion of the Asiatic lion will more than gratify nature lovers.

Speaking on the promotion, Yusuf Poonawala, Vice President – Bharat Dekho, Cox & Kings Limited said, “We are proud to promote a destination that is renowned for its mesmerising beauty, rich culture and heritage. CKL has tied up with Gujarat tourism to promote and increase numbers to Gujarat from the various domestic source markets. Cox & Kings’ marketing strategy will focus on B2B and B2C promotion programmes in the both metro and satellite cities across India.”

Pilgrimages, Wildlife, Beaches, Gujarat’s rich political & cultural heritage are the primary segments CKL will focus on currently and these will be made available through its network of offices, franchisees and other consumer touch points. CKL will also promote the destination through media campaigns and provide consumers the facility to book online on its website.

The holiday packages launched will showcase the essential segments. These include:
  • Gandhi’s Foot Steps, 04 day/ 03 night package visiting Porbandar, Rajkot & Bhavnagar
  • Jain Jatra, 09 Days / 08 Nights visiting Ahmedabad, Bhavnagar, Jamnagar, Bhuj, Junagadh & Palanpur
  • Wildlife of Gujarat with Beaches, 05 Days / 04 Nights visiting Sasan gir & Diu
  • Gujarat Pilgrimage Tour, 05 Days / 04 Nights visiting Rajkot, Dwarka, Porbandar & Somnath
  • Tarnetar Fair (19th – 21st September 2012), 03 Days / 02 Nights visiting Rajkot & Tarnetar
  • Navratri Festival (16th – 24th October 2012), 03 Days / 02 Nights visiting Ahmedabad
  • Saurashtra Darshan, 08 Days / 07 Nights visiting Jamnagar, Dwarka, Somnath, Rajkot & Ahmedabad
  • Gujarat - Land of Heritage, 05 Days / 04 Nights visiting Porbandar, Rajkot, Bhavnagar & Ahmedabad
  • Divine Trail of Gujarat with Beaches, 07 Days / 06 Nights visiting Ahmedabad, Bhavnagar & Diu
  • Gujarat - Land of amazing Architecture, 05 Days / 04 Nights visiting Ahmedabad, Gondal, Rajkot & Bhuj
Thus covering the prominent locales of Gujarat, Cox & Kings will bring out the diversity of Gujarat that makes it a destination worth exploring.

Aao Padharo! Welcome to the land of Songs, Dances, Wildlife & Heritage.

About C&K Global Services
Cox & Kings Ltd. is the longest established travel company in the world since 1758.  Headquartered in India, it is a premium brand in all travel related services.

Cox & Kings operates across 4 continents and 25 countries.  In India, Cox & Kings has 12 branch sales offices located across the country.

Cox & Kings is amongst the largest players with its range of specialist options. Innovative packaging, pricing and marketing have been the hallmarks of its success over the years.

In India, the company has a robust domestic business under the brand name Bharat Deko. Its Corporate Travel division services over 200 corporate clients, including major domestic and multinational companies. The company also specialises in Trade Fairs and is a leading MICE operator out of India.

Cox & Kings is amongst the major Foreign Exchange providers in the country, placing it in league with Authorized Dealers like Foreign Exchange Nominated Banks to cater to the requirements of a whole host of customers. It has recently been granted permission to operate Nostro Accounts.

The Outbound Tours are segregated into Duniya Dekho (escorted tours), FlexiHols (customised tours), Luxury Escapades (unique & luxurious travel) & NRI (catering to Indians across the world).

Cox & Kings Ltd acquired in 2011, Holidaybreak, an education and activity travel group that has more than 15 long-established and widely recognised brands. Holidaybreak provides educational and activity trips for school children; worldwide adventure holidays; short breaks in the UK and Europe & mobile-home and camping holidays on sites throughout Europe.

Over the years the company has won many awards that stand testimony to its excellent service.

For further media details, contact:
Thomas C Thottathil, AVP - Corporate Communications; thomasct@coxandkings.com
Praneeta D'Souza, Sr. Manager - Corporate Communications; praneeta.dsouza@coxandkings.com
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