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Press release :  
ABACUS INTERNATIONAL STRENGTHENS FOOTHOLD IN INDIA
10th, July 2012

Mumbai, 10th July 2012 – Abacus International, Asia’s leading provider of travel solutions and services, today announced a new partnership with Cox & Kings Ltd, India’s leading Travel Company. The contract will further cement Abacus’ position as India’s premium travel distribution partner.

In addition, Abacus will equip Cox & Kings with solutions such as Abacus WorkSpace, Abacus TicketingExpress and Abacus Mobile, all aimed at increasing the productivity of the company, allowing them to service customers more efficiently.

According to Mr. John Nair, Vice President – Business Travel, Cox & Kings Ltd, “Abacus took the necessary steps to understand our requirements and to address
them fully. With their suite of products to improve productivity and ease the travel booking process, we see the positive impact that Abacus can offer right from the outset. We have been impressed by how the Abacus portfolio of solutions can help us to further differentiate ourselves in our long-term vision.”

Abacus is fully equipped with sales, training and service teams in India to provide its new partners with full customer service around the clock. In addition to the extensive travel content, Cox & Kings will benefit from full access to the Abacus business processes and strategy consulting practice, offering comprehensive training resources and day-to-day technology support.

“We are very proud to be selected as their preferred product and technology partner to help take them to the next level,” said Mr Brett Henry, Vice President Commercial and Marketing, Abacus International. “Our partnership with Cox & Kings signifies Abacus’ continued momentum in India and is testament to the strong track record we have achieved here. The team at Cox & Kings is one that strives for leadership through innovation and is looking to grow swiftly within the market.”

ABOUT COX AND KINGS LTD: (BSE: 533144 | NSE: COX&KINGS)
Cox & Kings Ltd. (CKL) is the longest established travel company in the world since 1758. Headquartered in India, it is a premium brand that caters to the overall travel needs of the Indian and International traveller.

Cox & Kings operates across 4 continents and 25 countries through branch offices, subsidiaries, representative offices, franchised sales shops as well as through our global network of sales agents. The company has a network of 163 offices across 20 states in India.

Cox & Kings has subsidiaries in UK, Japan, Australia, New Zealand, UAE, USA, Singapore, Hong Kong, Greece & Germany; branch offices in New York, Moscow, Maldives & Tahiti; & representative offices in Spain, Germany, Italy, France, South America, Sweden and South Africa.

Cox & Kings Ltd acquired in 2011, Holidaybreak, an education and activity travel group that has more than 15 long-established and widely recognised brands. Holidaybreak provides educational and activity trips for school children; worldwide adventure holidays; short breaks in the UK and Europe & mobile-home and camping holidays on sites throughout Europe.

The company also owns Tempo Holidays, Australia; East India Travel Company, North America; ETN, UK; MyPlanet Australia Pty Ltd and Bentours International Pty Ltd, Australia.

Cox & Kings Ltd is amongst the largest players with its range of specialist options. Innovative packaging, pricing and marketing have been the hallmarks of its success over the years. Among its many products are Leisure Travel- Domestic (Bharat Deko), Inbound & International, Corporate Travel, MICE, Trade Fairs, Visa Processing and Foreign Exchange. The Outbound Tours is segregated into Duniya Dekho (escorted tours), FlexiHols (customised tours), Luxury Escapades (unique & luxurious travel) & NRI (catering to Indians across the world).

About Abacus International
Singapore-based Abacus International is Asia-Pacific's leading provider of travel solutions and services with more than 20,000 travel agency locations in 29 markets. With over 24 years of experience in fusing international best practices and local expertise with global and local partnerships, Abacus provides travel information and reservations specifically tailored to the Asia-Pacific region.

Abacus International is owned by Sabre and a consortium of Asia's leading airlines including All Nippon Airways, Cathay Pacific, China Airlines, EVA Airways, Garuda Indonesia, Dragonair, Philippine Airlines, Malaysia Airlines, Royal Brunei Airlines, SilkAir and Singapore Airlines. Sabre is the global leader in the electronic distribution of travel and travel related services.

More information on Abacus can be found at www.abacus.com.sg.

For further media details, contact:
Thomas C Thottathil, AVP - Corporate Communications; thomasct@coxandkings.com
Praneeta D'Souza, Sr. Manager - Corporate Communications; praneeta.dsouza@coxandkings.com
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