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Press release :  
Gujarat Tourism appoints Cox & Kings as marketing partner in India
8th, June 2012

Mumbai, 08th June 2012: The Tourism Corporation of Gujarat Limited (TCGL) has appointed Cox & Kings Ltd, (CKL), India’s leading travel and tour operator, to promote Gujarat in the Indian domestic market for a period of one year. CKL will be the official marketing agency for Gujarat tourism and the mandate is to promote and increase numbers to Gujarat from the various domestic source markets.

According to Sanjay Kaul, managing director, TCGL, “We are delighted to appoint Cox & Kings as our marketing partner for this year as we believe that they have the expertise and reach to promote Gujarat as a destination in the Indian domestic market.”

CKL will create, market and operate these tour packages for various destinations and circuits in Gujarat for a period of one year and it will be made available through its network of offices, franchisees and other consumer touch points The company is also mandated to promote the destination through promotions in the media and provide consumers the facility to book online on its website.

Speaking on this development, Yusuf Poonawala, Vice President, Bharat Deko, CKL, “We promote different destinations in India and have the expertise to project the untapped tourism potential of Gujarat and we thank TCGL in entrusting us with this responsibility.”

In the last two years, Gujarat has witnessed tremendous interest coupled with the fact that well known superstar Amitabh Bachchan has been promoting the destination. This campaign has brought Gujarat into the spotlight.

Gujarat, one of the most vibrant states is known for its rich cultural heritage and architecture of its forts. A journey to many of them are a delight. It is also home to the world famous Gir Forest National Park and Wildlife Sanctuary, also known as Sasan Gir, which is the sole home of the majestic Asiatic Lions and is considered one of the most important protected areas in Asia.

Another important attraction is the Kutch region as its vast desert (the Rann of Kutch), and long coastline beaches attract tourists. Kutch district is a must visit for its uniqueness along with the famous crafts and embroidery works.

Finally, the Sabarmati Ashram—abode of Mahatma Gandhi-- located on the banks of the Sabarmati River in Ahmedabad, is an important stop for tourists visiting the state.

It is this diversity of Gujarat that makes it a destination worth exploring.

About the Tourism Corporation of Gujarat
The Tourism Corporation of Gujarat Limited, set up in 1975, provides comprehensive travel services to visitors to the state. These include accommodation, conducted tours and ground transport with a wide range of choice to meet diverse needs. The Corporation has a network of 18 accommodation units and 5 Cafeterias under the brand name Toran.

About COX & KINGS LTD: (BSE: 533144 | NSE: COX&KINGS)
Cox & Kings Ltd. (CKL) is the longest established travel company in the world since 1758. Headquartered in India, it is a premium brand that caters to the overall travel needs of the Indian and International traveller.

Cox & Kings operates across 4 continents and 25 countries through branch offices, subsidiaries, representative offices, franchised sales shops as well as through our global network of sales agents.

The company has 13 branch sales offices in India located in Mumbai, New Delhi, Chennai, Kolkata, Indore, Bangalore, Hyderabad, Ahmedabad, Jaipur, Kochi, Pune and Goa. The company has appointed over 150 franchisees across 20 states covering 70 cities. The company’s extensive network of 185 GSAs and PSAs covering all major towns and cities of India enhances its reach.

For further media details, contact:
Thomas C Thottathil, AVP - Corporate Communications; thomasct@coxandkings.com
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