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Press release :  
Cox & Kings' Anand Yatra presents an international travel reality show "Amhi Travelkar"
5th, March 2012

Mumbai: March 5th 2012: Cox & Kings, the longest established travel company in the world since 1758, will present the first ever Marathi international travel reality show, "Amhi Travelkar" on Star Pravah, where the guests would be customers who have travelled with Cox & Kings' Anand Yatra, the tour package specially designed for the Maharashtrians.

The 13-episode travel show will be shot in Europe, Far East and Kashmir with celebrated Marathi television actress, Priya Bapat playing the host.

How does the customer enter the contest show? A customer has to book Cox & Kings' Anand Yatra (Marathi Tours) to Europe, Far East or Kashmir. Once they book the holiday package they will be eligible to enter the contest. They have to then answer a question - Which is your dream destination that you would like to showcase on TV? The selected location should be near any of our pre-designated places so that we can help to fulfill your wish without disturbing the rest of your itinerary significantly.

Priya Bapat will accompany the winners of the contest to the destinations and shoot the episode. You will not only travel to your dream destination but also get a chance to be part of a Television travel series.

Cox & Kings' Anand Yatra is a tour specifically designed to cater to the growing affluent Marathi travelers. Tours offered include:
  • European Anubhav: Rs 1.41,900 lakh (all inclusive package), package for 12 days and 11 nights. Destinations include UK, France, Belgium, Germany, The Netherlands, Switzerland, Liechtenstein, Austria and Italy.
  • Advitiya Europe: Rs 1,73,999 lakh (all inclusive package), for 15 days and 14 nights. Destinations include UK, France, Belgium, Germany, The Netherlands, Switzerland, Liechtenstein, Austria and Italy.
  • Poorvarangi: Rs 99,999 lakh (all inclusive package), for 11 days and 10 nights. Destinations include Thailand, Malaysia and Singapore.
  • Kashmir Anubhav: Rs 26,499 (all inclusive package), for six days and five nights. Destinations include Srinagar, Gulmarg, Sonmarg and Pahalgam.
The benefits of an Anand Yatra Holiday are that the all-inclusive costs include the airfare, accommodation, meals, sightseeing, a Marathi speaking tour manager and a pre-departure get together.

ABOUT COX AND KINGS LTD: (BSE: 533144 | NSE: COX&KINGS)
Cox & Kings Ltd. (CKL) is the longest established travel company in the world since 1758. Headquartered in India, it is a premium brand that caters to the overall travel needs of the Indian and International traveller.

Cox & Kings operates across 4 continents and 25 countries through branch offices, subsidiaries, representative offices, franchised sales shops as well as through our global network of sales agents.

The company has 12 branch sales offices in India located in Mumbai, New Delhi, Chennai, Kolkata, Indore, Bangalore, Hyderabad, Ahmedabad, Jaipur, Kochi, Pune and Goa. The company has appointed over 150 franchisees across 20 states covering 70 cities. The company’s extensive network of 185 GSAs and PSAs covering all major towns and cities of India enhances its reach.

Cox & Kings has subsidiaries in UK, Japan, Australia, New Zealand, UAE, USA, Singapore, Hong Kong, Greece & Germany; branch offices in New York, Moscow, Maldives & Tahiti; & representative offices in Spain, Germany, Italy, France, South America, Sweden and South Africa.

The company owns Tempo Holidays Australia, East India Travel Company in North America, ETN in the UK and Quoprro Global Services Pvt Ltd,(visa processing), MyPlanet Australia Pty Ltd and Bentours International Pty Ltd in Australia. In September 2011, it also acquired Holidaybreak Ltd, UK-based education and travel company.

Cox & Kings is amongst the largest players with its range of specialist options. Innovative packaging, pricing and marketing have been the hallmarks of its success over the years. Among its many products are Leisure Travel- Domestic (Bharat Deko), Inbound & International, Corporate Travel, MICE, Trade Fairs, Visa Processing and Foreign Exchange. The Outbound Tours is segregated into Duniya Dekho (escorted tours), FlexiHols (customised tours), Luxury Escapades (unique & luxurious travel) & NRI (catering to Indians across the world).

Over the years the company has won many awards that stand testimony to its excellent service.

For further media details, contact:
Thomas C Thottathil, AVP - Corporate Communications; thomasct@coxandkings.com
Praneeta D'Souza, Sr. Manager - Corporate Communications; praneeta.dsouza@coxandkings.com
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