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Press release :  
Discover the fun side of Israel with Cox & Kings
21st, March 2011

Mumbai, March 21, 2011: Cox and Kings Ltd, the longest established travel company in the world since 1758, presents the opportunity to discover the fun side of Israel through an amazing itinerary that takes you from the buzzing city of Tel Aviv to the wondrous Dead Sea and the timeless beauty of Jerusalem.

According to Karan Anand, head-relationships & supplier management, Cox & Kings Ltd., "Most often, Israel is thought of as merely being the birthplace of three major religions of the world. Few know that Israel can be so much more. Cox & Kings is pleased to launch two new itineraries that can help you discover Israel - both the fun side and the religious one."

The Heritage Tour is a 7-day/6-night tour visiting Tel Aviv, Jerusalem & Tiberias and is priced at 1,37,255 per person on a twin sharing basis.

Visit the Negev capital of Beer Sheva and continue via the city of Arad to Massada, located at the lowest point on earth, 400meters below sea level. Ascend by cable car to the fortress, which was the last stronghold of the Jewish Zealots in their war against the Romans. Visit the excavations, Herod's palaces, the Synagogue, bathhouse etc. Enjoy the breathtaking view of the Roman camps and the Dead Sea. You can swim & float in the salty and mineral rich water of the Dead Sea.

Take a drive to Mt Scopus for a panoramic view of Jerusalem. Visit the Garden of Gethsemane, Church of the Agony, Israel Museum the Shrine of the Book, the world famous Dead Sea scrolls, the beautiful model of the Herodian City of Jerusalem, dating back to the time of the second Temple. Visit Yad Vashem, the Holocaust memorial Museum, Ein Karem, the picturesque village. Walk through the Gates to the walled old City of Jerusalem, through the renewed Jewish Quarter and the colourful bazaars to the Western Wall and the Temple area. Walk via Dolorosa and the stations of the cross ending at the Church of the Holy Sepulcher. Drive to Mt. Zion and visit the tomb of King David, the Room of the last Supper and Dormition Abbey. Continue to Bethlehem and visit the Church of the Nativity.

Drive via the Judean Desert north, passing through Jericho, believed to be the oldest City in the world. Continue via the Jordan Valley to Beit Shean for a visit of the excavations of this beautiful preserved Roman City. Visit Tiberius, located along the shores of the Sea of Galilee. Drive to Capernaum to visit the ruins of the ancient synagogue.

Drive via the Hula Valley and Safed, the City of the Kabala to Golan Heights for a visit of the former Syrian fortifications and the Druze Villages. Continue to Acre to view the old and famous Crusader stronghold and medieval fortifications and then to Haifa to visit the Persian Garden, the Bahai Shrine and a panoramic view of the city and the bay.

The cost of the tour is inclusive of Accommodation including breakfast; Airport transportation; Sightseeing as mentioned in the itinerary & Services of English speaking government licensed guide.

Discover Israel In the Trails of 'The Christ'. This 7-day/6-night Group tour takes you to Tiberias, Jerusalem & Amman and is priced at 58,999 per person on a twin sharing basis. The cost is inclusive of Return Airfare; Airport, service and govt. taxes as on date; Accommodation; Meals, coach tours, transfers, entrance fees, excursions, sightseeing and surface transportation as mentioned in the itinerary; Israel & Jordan visa charges and all applicable border taxes; Overseas travel insurance; Porterage at hotels; One bottle of drinking water daily; Services of English speaking Local Guides & Services of Cox & Kings Tour Manager.

Find out more on www.coxandkings.com or call 1800221235, 18002090400, 9867565599; SMS: ISRAEL to 5757513.

ABOUT COX AND KINGS LIMITED: (BSE: 533144 | NSE: COX&KINGS)
Cox & Kings Limited (CKL) is the longest established travel company in the world since 1758. Headquartered in India, it is a premium brand that caters to the overall travel needs of the Indian and International traveller.

Cox & Kings operates in 20 countries through branch offices, subsidiaries, representative offices, franchised sales shops as well as through our global network of sales agents.

The company has 13 branch sales offices in India located in Mumbai, New Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad, Jaipur, Kochi, Pune, Nagpur and Goa. The company has appointed 94 franchisees across 20 states covering 70 cities. The company's extensive network of 185 GSAs and PSAs covering all major towns and cities of India enhances its reach.

Cox & Kings has subsidiaries in UK, Japan, Australia, New Zealand, UAE, USA, Singapore, Hong Kong, Greece & Germany; branch offices in New York, Moscow, Maldives & Tahiti; & representative offices in Spain, Germany, Italy, France, South America, Sweden and South Africa.

The company owns Tempo Holidays Australia, East India Travel Company in North America, ETN in the UK and Quoprro Global Services Pvt Ltd,(visa processing). In December 2009 it also acquired MyPlanet Australia Pty Ltd and Bentours International Pty Ltd in Australia.

Cox & Kings is amongst the largest players with its range of specialist options. Innovative packaging, pricing and marketing have been the hallmarks of its success over the years. Among its many products are Leisure Travel- Domestic (Bharat Deko), Inbound & International, Corporate Travel, MICE, Trade Fairs, Visa Processing and Foreign Exchange. The Outbound Tours is segregated into Duniya Dekho (escorted tours), FlexiHols (customised tours), Luxury Escapades (unique & luxurious travel) & NRI (catering to Indians across the world).

Over the years the company has won many awards. In October 2010, it was voted India's Leading Destination Management Company by the World Travel Awards 2010. The company received in September 2010, the CNBC Awaaz Travel Award 2010 for "Taking India Global". Cox and Kings was awarded the "Best Outbound Tour Operator" by Hospitality India and Explore the World Annual International Awards 2010. In January 2010 it was awarded the Most Admired Tour Operator by SATTE. Cox & Kings has also been awarded First Runner up in the Best Large Tour Operator category awarded by the Telegraph Ultra Travel luxury survey UK 2010 and First Runner Up in the Favourite Tour Operator category awarded by Condé Nast Traveller Readers' Choice Awards (2010). In 2009, it won the Best Domestic Tour Operator, Most Innovative Travel Company and the Best Inbound Tour Operator award at the TAFI TravelBiz Monitor Awards. It won the Today's Traveller Platinum Award for the most innovative travel company and it also won the Economic Times Award for the Best Outbound Tour Operator in India. In 2008, Mr. Ajay Ajit Peter Kerkar, Global CEO, Cox & Kings was honoured with the WTM Global Award 2008 for his remarkable contribution to the travel and tourism industry by the World Travel Market (WTM).

CKL is one of the founding members of the World Travel and Tourism Council (WTTC), and are members of premier industry associations namely the Travel Agents Federation of India (TAFI), the Travel Agents Association of India (TAAI), Indian Association of Tour Operators (IATO), and the Pacific Asia Travel Association (PATA).

For further media details, contact:
Thomas C Thottathil, Head - Corporate Communications; thomasct@coxandkings.com
Praneeta D'Souza, Sr. Manager - Corporate Communications; praneeta.dsouza@coxandkings.com
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